Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.
Category: Brand Makers
Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition
Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars
The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand
What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?
Skoda India appoints Petr Solc as the Director – Sales and Marketing
Previously, Solc was the brand director of Skoda Russia.
Exclusive: How India’s biggest sextech brand IMBesharam is hiring
Raj Armani, co-founder of IMBesharam, talks about hiring challenges and the brand’s journey in a market where sex is a taboo topic.
We will start making acquisitions in the tech space: Wondrlab’s Saurabh Varma
In a chat with Storyboard18, Wondrlab India’s founder & CEO Saurabh Varma talks about the company’s new platform WISR, growth plans of the martech firm, and more.
How Schbang plans to crack the short-term content game
Founder Harshil Karia talks about the agency’s big picture on content and key trends in video storytelling.
Get to the bottom of the pyramid with green products: Sudhir Sitapati
Sudhir Sitapati joined Godrej Consumer Products Ltd (GCPL) as managing director and CEO last year, when the world began to open up in a post-pandemic era. In a candid interview with Storyboard18’s Delshad Irani, Sitapati tells us how he articulated his vision for GCPL back then and his approach towards marketing and brand building. He also shares how Godrej is democratizing categories and the secret to building enduring brands. Here’s what he said. “Companies that last a long time almost always have very strong value systems ingrained in them. Second, you have to have a manic focus on cash…”
CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire
All the key executive moves in the world of brands.
Bookstrapping: India’s Most Fearless – true stories of extraordinary courage
‘India’s most fearless’ – now a trilogy of books honouring our men in uniform. The third book features ten true stories, providing glimpses of the incredible heroism of Indian soldiers. Bookstrapping Rating: 3.5 stars.