Category: Brand Makers

Swiggy’s VP of marketing Ashish Lingamneni quits; Aparna Giridhar replaces him

Ashish Lingamneni comes with an experience of 15 years and started his career at Deloitte Consulting as business technology analyst. From there, he moved to Colgate Palmolive and he joined Johnson & Johnson (J&J) as a management trainee. He held various roles at J&J, and his last role was customer marketing manager. Before joining Swiggy, he was with Ola’s marketing team. (Image source: LinkedIn)

Ashish Lingamneni plans to explore the world of AI and technology in his next stint. Recently, Saurabh Nath, Swiggy’s head of brand marketing also quit.

Shemaroo Entertainment ropes in Anuja Trivedi as chief marketing officer

Anuja Trivedi brings over 15 years of rich experience in strategy and media and entertainment industry, having held senior leadership roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC.

In her new role, Anuja Trivedi will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement.

#ShareTheSpotlight: Indian female sports persons are hugely under-represented: Megha Desai, ENGN

Megha Desai feels that when one is leading a new business, attracting the right talent and then nurturing the same passion and enthusiasm in them is not only imperative but also extremely challenging.

Megha Desai, co-founder and CMO of ENGN talks about how athletes’ stories of triumph inspire her every single day and how her goal is to constantly put the spotlight on these hardworking, talented girls.

Bookstrapping: The Hidden Hindu trilogy

One cannot miss the tendency for descriptive writing; the scenes are set vividly.The description of Paatal Lok as more beautiful than Swarga Lok in book three, is a case in point. (Image source: Amazon)

The reviewer gives a holistic view of each book and the beautiful description of Paatal Lok which is more mesmerising than Swarga Lok. Rating: 3 stars

Mondelez International makes Deepak Iyer as EVP and president, Asia Pacific, Middle East and Africa

Since 2016, Deepak Iyer has successfully led the company’s India business driving sustained double-digit revenue growth, significantly expanded profit margins, strong cash flow generation and the adoption of advanced technologies and use of consumer data.

Deepak Iyer replaces Maurizio Brusadelli, who will leave the company in June to pursue another leadership opportunity.

Lowe Lintas promotes Prateek Bhardwaj to chief creative officer and head of creative, India

Prateek Bhardwaj brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. He has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.

Amongst other changes, Sagar Kapoor takes charge as chief creative officer, Global Brands, and will also oversee the Mumbai creative operations of the agency.

Bookstrapping: Can the mind be quiet?

Steve Jobs famously said that we must do that which we enjoy. Krishnamurti emphasises that doing something of enjoyment is love itself. In love, there is no conflict. Only when the fear of losing what you're experiencing sets in, is there conflict. (Image source: Amazon)

Written by Jiddu Krishnamurti, philosopher, speaker and writer, the book throws light on the difference between knowledge and learning, the definition of intelligence, the beauty of meditation and various other aspects. Rating – 4 stars