Lowe Lintas, the creative agency of MullenLowe Lintas Group, has restructured its creative leadership, with the appointment of Prateek Bhardwaj as CCO and Head of Creative (India).
Under the new structure, Bhardwaj- will now supervise all of Lowe Lintas’ offices, which include Mumbai, Bangalore, Gurugram, and Kolkata, and will partner Subbu, the Group’s recently appointed CEO. Amongst other changes, Sagar Kapoor takes charge as chief creative officer, Global Brands, and will also oversee the Mumbai creative operations.
Commenting on the development, Subbu, group CEO – India and chief strategy officer – APAC, MullenLowe Group said, “Prateek is a powerhouse of big ideas. He is one of the most celebrated and decorated creative leaders in the country presently and his work sparkles with the personality of a man who knows he is interesting enough on his own. His elevation comes at a time when clients are walking the tightrope between big data and big emotion and I’m sure he will make his idea revelations at this intersection the only (business) metric that will matter. A great quality of his is that he also cares about other people’s creative success as much as his own, maybe more. He’s an artist, explorer, storyteller all rolled into one and his taking charge as the Creative Head of Lowe Lintas India gives me the hope that the best years of big ideas from us are ahead.”
Bhardwaj brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. His notable campaigns include Sprite (Bujhaye only pyaas, baaki all bakwaas), Kinley (Boond boond mein vishwaas), Nescafe (stammering comedian), the launch of tech platform Kaam Wapasi during the pandemic, Vim Black (Vim’s satirical ad campaign), and the recent #TestedBySamsonite series. He has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.
On his new role, Bhardwaj said, “It’s such an exciting time to be in advertising, with new tools and technologies helping creativity find new forms and expressions. After having spent some time here, I’m a firm believer that Lintas is best placed to ride the upcoming wave – we have the vision, we have the structure, and we have the talent to bring it all together. I’m thrilled to partner Subbu in helping this great company write its next glorious chapter.”
His appointment is effective immediately, with him operating out of Lowe Lintas’ Mumbai office.