Brand Makers – Page 282

Sandhya Devanathan takes over from Ajit Mohan as Meta’s head for India

Beyond benefiting Amazon, this partnership is expected to boost Snap's advertising business, which has faced challenges in recent years. Following the announcement of the deal, Snap's shares experienced a notable increase of over 9%. (Image source: CNBC-TV18)

Devanathan, who is leading the company’s gaming vertical for the APAC market, will transition to her new role on January 1, 2023 and will report to Dan Neary, VP, Meta APAC. She will also be a part of the APAC leadership team.

CoinDCX’s marketing chief Ramalingam Subramanian quits the crypto firm

Ramalingam Subramanian's departure comes at a difficult time for crypto companies across the world. After the recent collapse of the FTX exchange, the third largest crypto exchange in the world, centralised crypto exchanges in India are looking to find ways to be transparent about their assets and liabilities in a bid to retain their users.

Ramalingam Subramanian joined the Indian cryptocurrency investment app in 2019.

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt’s Dilen Gandhi

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex).

Simply Speaking: From Nike and Adidas to LV and Balenciaga – sportswear and its ascent into high fashion

As sneaker culture continues to evolve, these top 5 trending sneakers exemplify the fusion of style, comfort, and cultural relevance. (Representational image via Unsplash)

How the multibillion dollar sportswear industry wrote the rulebook on influencer marketing.

CXO Moves: Mass layoffs at Meta; Marico, Emami Agrotech, get new CMOs

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: Dungarpur: A Glorious Century by Samar Singh

The rulers of Dungarpur were progressive. For instance, Maharwal Uday Singh (1846 to 1898) worked to stop the practice of female infanticide and Sati, which were extremely common in Rajasthan. He was also an active participant in the social and economic reform of his people. (Image: Amazon)

Here’s a book that focuses on the stories of the last three rulers of Dungarpur. If you are a history buff, do pick this up. Bookstrapping rating: 3 stars.

Famous Innovations appoints Mitali Srivastava Hough as national planning head

A strategic planner, digital expert, trainer and researcher, Hough's career spans over brands like, Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints etc

Hough, who has founded Utopeia Communicationz and founded The Equal, is also joining the agency as partner.

Marico appoints Somasree Bose Awasthi as chief marketing officer

Prior to this, Somasree Bose Awasthi was the chief marketing officer at Godrej Consumer Products Limited (GCPL)

Prior to this, Awasthi worked at Godrej in various capacities for over 18 years.

Influencer Marketing Mavericks: How NOFILTR is building the stepping stone for the next big trend in content creation

NOFILTR is an influencer marketing and incubation agency that wants to build a seamless bridge between creators and brands. Their speciality, they say, is not only focusing on boosting popularity and follower count but batting for putting together original and fresh content that leads to popularity and business.

Hitarth Dadia, partner and CMO at NOFILTR, speaks about changing trends in the influencer marketing ecosystem, the importance of feedback and about their interesting business arm, Escape

Job cuts at Twitter, Meta presage dark days ahead

A lot of companies are looking at cutting down non-essential spends. Areas like advertising are some of the first few things that are impacted when companies go on a cost-cutting mode. This adversely impacts platforms like Meta, Snap, and Google, who are also forced to cut costs to compensate for the loss in advertising revenue.(Representative Image via Unsplash)

Twitter India has fired close to 90 percent of its workforce. Indeed, there are rumours that its India office might be shut down altogether.