Category: Brand Makers

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.

Instagram’s new features are driven by deep human insights: Meta’s Paras Sharma

Brands create products or services, and creators create content. The product and services get sold, that's what the brand's objective is. Unless in some cases there is brand imagery, by using creators who can create the most impactful content, depending on the brand's objective, their objective will be met.

The new additions give users more control over their feed, help creators perfect their content, and allow fans to show appreciation through gifts while giving brands a wider reach through a bigger collaboration with creators, Paras Sharma, director and head of content and community partnerships at Meta tells Storyboard18.

Wunderman Thompson’s Tarun Rai retires

After leading the merger between Wunderman and JWT, Tarun Rai was appointed chairman and Group CEO for South Asia and began to help steer the organisation through the pandemic. He was then appointed executive director of strategic initiatives across the APAC region in 2022.

Tarun Rai, executive director of strategic initiatives across the APAC region, will be retiring after three-decades in the advertising industry.

Sneakers are now considered collectibles, with a passionate following among Gen Z and millennials: Rannvijay Singha

Rannvijay Singha tells Storyboard18, as a long-time sneaker enthusiast with over 20 years of collecting experience, he has witnessed the tremendous growth of the market, fueled by entry and expansion of international brands, celebrity collaborations and endorsements.

SoleSearch has secured Rs 6 crore in their debut funding round from Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP.

IPL on digital ensures laser sharp targeting for brands, says DDB Mudra’s Chirag Bhatia

DDB Mudra Group's Chirag Bhatia says, "The IPL product offering overall has evolved over the years with the slicing and dicing that is possible on digital for both viewers and advertisers. For viewers, things like commentaries in 13 languages and various camera angle options are amazing. For advertisers the option of being able to choose from various cohorts ensures a better bang for their buck."

Chirag Bhatia, senior VP – Digital, DDB Mudra Group talks about advertisers seeing good ROI and reduced ad spend waste in IPL 2023 on JioCinema.

Meta India’s head of partnerships, Manish Chopra resigns

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

The growing number of departures raises questions about the ongoing changes and strategic direction within Meta’s operations in India.

Indian Ocean on making and releasing music in the streaming era, reels, creators and more

Rahul Ram says, "we are very modest about what our art does. We don’t believe we can change people or their ways. It's just as creative people and artists and being lucky to be doing what we are, we just reflect on the times we live in, and hopefully people resonate with it."

Popular Indian folk fusion band Indian Ocean is adapting to new platforms and exploring new ways to distribute and market music, from collaborations with creators and animated music videos to making reels.