Brand Makers – Page 283

Indian Ocean on making and releasing music in the streaming era, reels, creators and more

Rahul Ram says, "we are very modest about what our art does. We don’t believe we can change people or their ways. It's just as creative people and artists and being lucky to be doing what we are, we just reflect on the times we live in, and hopefully people resonate with it."

Popular Indian folk fusion band Indian Ocean is adapting to new platforms and exploring new ways to distribute and market music, from collaborations with creators and animated music videos to making reels.

Mondelez International appoints Samir Jain as president, India

Samir Jain will report into Deepak Iyer in his new role and will be part of the AMEA leadership team representing India.

Samir Jain joins Mondelez International from Bunge India, where he led the business as managing director for the last 10 years.

Dentsu appoints Prerna Mehrotra as chief client officer

Prerna Mehrotra will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media, and customer experience management (CXM).

Prerna Mehrotra has over two decades of experience, holding senior client-facing and management roles across APAC.

IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu

Video views for IPL on JioCinema in the first weekend alone have eclipsed entire IPL season views on Disney+ Hotstar and ICC World Cup 2022, says Sangam Nayal.

Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.

Gurvinder Sahni joins Persistent as chief marketing officer

Gurvinder Sahni spent 20 years at Wipro and has held various leadership roles.

Gurvinder Sahni, whose previous role was at Wipro, will lead and set the strategic team for the company’s global marketing team.

CXO Moves: Puma, Nivea, Famous Innovations, Viacom18, see entries and exits

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Karthik Balagopalan, Abhishek Ganguly, Anuja Trivedi and Sunil Gadgil)

Executive moves in the world of brands and agencies.

Bookstrapping: MegaNets by David B Aurebach

A Meganet is persistent because its value comes from never being off-line and never being reset. There is no way to restart or pause a meganet without destroying it. (Image source: Amazon)

The book details in depth about meganets, the place where its value is derived, how it has made self-determination a myth and more. Rating: 3.5 stars

Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.