Category: Brand Makers

Simply Speaking: A brand is a dream, and its real home is the unconscious

Brands have created their own brand worlds. They've opened a window to this world through their products, advertisements, catalogues, stores, celebrity endorsements, and so on. All these get subconsciously associated to their brands.

Fashion brands know the power of tapping latent emotional desires. They convey and own dreams and aspirations. They derive more from authority, class and provenance of the brand than mere expertise. They know the mood and feeling of the dream world that they want to connect with and that becomes their marketing strategy.

Bookstrapping: Before Your Memory Fades by Toshikazu Kawaguchi

Before Your Memory Fades’ by Toshikazu Kawaguchi (translated by Geoffrey Trousselot) is a book about loss and regret, anger, and confrontation, all conducted within the parameters of the time it takes for the coffee to go cold. (Image: Amazon)

If you are a reader who feels that ‘emotional storytelling’ is largely a visual medium, our reviewer recommends you pick this up. She says you have an unusual experience. BookStrapping Rating: 3.5 stars.

Meta India chief Ajit Mohan’s sudden exit and his time at Facebook

Under his close to half-decade leadership the company has also made significant investments in businesses across sectors in India. For instance, in June 2019, the company invested in social ecommerce platform Meesho. In February 2020, the company joined others like General Atlantic and Sequoia India to be a part of a funding round of $110 in ed-tech start-up Unacademy. In April 2020, they announced a $5.7 billion, investment in Jio Platforms, making Meta its largest minority shareholder

Ajit Mohan who worked as the India head of the tech giant’s India operations for almost four years not just scaled the company’s operations but introduced a lot of firsts in the India market.

Elon Musk starts firing Twitter India teams

Some media reports suggest that Twitter has sacked the entire marketing team while others are stating that the company is laying off atleast 50% of its India team. (Representative Image via Unsplash)

The layoffs are part of the Elon Musk-owned company’s plan to reduce its 7,500-person workforce as a measure to save costs.

Why Ambi Parameswaran wrote a book on personal branding 

For someone moving up the hierarchy, a well-crafted personal brand can make the journey that much smoother, believes Ambi Parameswaran. (Representational image via Unsplash)

A company that has leaders who are respected personal brands can attract and retain better talent, says Parameswaran. Read on to know more tips on personal branding from the veteran.