Brand Makers – Page 284

BBH India gets Himanshu Saxena as its COO and managing director

As BBH's COO and managing director, Himanshu Saxena will be responsible for developing talent, organisational tools, new services and steering these to acquire future-facing businesses.

Saxena will report to BBH India’s chairman, Dheeraj Sinha.

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.

Anuj Tandon moves on from KRAFTON Inc to join JetSynthesys as CEO Gaming

JetSynthesys new CEO of Gaming, Anuj Tandon says, "We are on the cusp of the most transformative period for the gaming industry in India and have a once in a generation opportunity to build quality video gaming organizations from India."

Anuj Tandon will work with JetSynthesys’s founder Rajan Navani to strengthen the gaming business.

CXO Moves: Diwali ushered new beginnings for execs at Philips, Perfetti Van Melle, The Parentinc and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Gunjan Khetan joins Perfetti Van Melle India as CMO

"Culture eats strategy for breakfast - these are more than mere words. PVMI has a strong and welcoming culture that respects people and cares for them – one of the key reasons why I was very excited accepting the offer," said Gunjan Khetan.

Gunjan Khetan was a former marketing VP at Reckitt, where he spent over 12 years. He joins confectionery major Perfetti Van Melle as chief marketing officer.

Bookstrapping: ‘A Case Of Indian Marvels’, edited by David Davidar

‘A Case Of Indian Marvels’, an anthology of short stories that meet one simple criterion - “I read a line and I liked it enough to read the next.” Perhaps a very simple yardstick but effective nonetheless

Literature is about facilitating a broader understanding of the world around us – and while non-fiction may claim hegemony over this – fiction such as this, is truly special. Bookstrapping Rating: 3.5 stars.

Elon Musk Twitter Deal: Read billionaire Elon Musk’s message for Twitter’s advertisers

As per marketers, advertising business that forms the bulk of Twitter’s revenue is not on a par with other social media platforms in India

Elon Musk’s Twitter takeover has created quite a stir in the site’s leadership ranks and among advertisers. Here’s why.

Interbrand global CEO Interview: We are entering India’s decade of possibilities, says Gonzalo Brujó

"One of the things that I like about the Indian community is their ethics and beliefs such that they are much more connected to nature than the other markets which I think is good for the kind of the businesses they do," says Interbrand's global CEO Gonzalo Brujó

Gonzalo Brujó talks about the importance of Indian brands at a global scale and why acts of leadership by companies will impact their relevance.

Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon’s Manish Tiwary

The global ecommerce juggernaut’s VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth.

Red Bull owner Dietrich Mateschitz dies at age 78

From Formula One to space jumps, Red Bull does sports marketing like no other brand in the world. Much of the credit for the brand's events and sports ventures lies with its co-founder Dietrich Mateschitz who passed away last week. (Images: Unsplash)

Austrian billionaire and owner of the Red Bull energy drink empire Dietrich Mateschitz passed away at age 78.