Category: Brand Makers

Ramesh Chauhan: A businessman with an impeccable sense of time

Thums Up, the take-off vehicle with which he announced his presence on the business stage, took off in the 1970s. Today, it is India’s biggest cola brand, ahead of those from global giants Coca-Cola and Pepsi. Bisleri, which he turned his attention to next, has been even more spectacularly successful with a 60 percent share of India’s $2.5 billion market for bottled water.

Chauhan, who by his own admission isn’t excited by “making money for the sake of making money” but by the “roadmap to developing a brand and fighting to take over a market,” wasn’t just a one-trick pony.

Bookstrapping: Friends, Lovers and the Big Terrible Thing by Matthew Perry

The book is replete with sentences where Matthew Perry lays his heart bare. His narrative is funny much like his character Chandler from the sitcom Friends, says our (Image: Amazon)

This book is for you if you want to know the real story of Chandler, the sitcom character from Friends, who made jokes when he was uncomfortable. Our reviewer picks five things that stood out for her in actor Matthew Perry’s memoir. Bookstrapping rating: 3.5.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.

Bookstrapping: War of Lanka by Amish Tripathi

There are several management lessons embedded in the book- for instance, the sentence that ‘one needs more soldiers to capture the enemy alive, much fewer to simply kill them,’ makes you think awhile, writes our reviewer. (Image: Amazon)

Amish Tripathi’s latest book has a bit of everything. It’s a re-imagination of an epic with several management lessons, says our reviewer. Bookstrapping Rating: 3.5 stars.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

In an email sent by Read internally, he said the scam was unsuccessful and that everyone needs to be more vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

Exclusive: Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Prior to joining Meesho in 2021, Gupta was with Kearney where he primarily worked on the Consumer & Retail practice including co-authoring a report with CII to help unlock the full potential of retail growth in India

Gupta has taken over the additional role from Meesho’s VP and brand head Lucky Saini who has recently quit the e-commerce firm.