Leaders on leadership and how to build careers: Godrej’s Sudhir Sitapati shares a business lesson from a classic and what he looks for in young leaders.
Category: Brand Makers
Advertising is in the position where tobacco was: IPG’s Arun Kumar
Part of the blame for this position the industry is in lies with marketers who “don’t talk about what they do and why it is valuable,” says IPG’s Chief Data and Technology Officer, Arun Kumar
There is an opportunity for building a better agency, not just a different one: Manja’s Prajato Guha
Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.
The communication business today is a meme. Transient. Flippant. Momentary. Joke
Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on
CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head
Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Bookstrapping: Upgrade by Blake Crouch
As our reviewer closed this book, this is what she understood of its message – ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars
NBA’s Mark Tatum: We are building the ecosystem in India to show kids a pathway
Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA’s popularity in India, the market’s potential and efforts to unlock new audiences.
Brands that take a sharp view of growth will win market share: Meta’s Sandeep Bhushan
Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.
CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India
Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.
CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.