Category: Brand Makers

Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.

Cancel ‘Cancel Culture’: Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad

Through the trans inclusive ad, Starbucks seems to have taken a stand for the LGBTQIA community, even though in the past, brands have been accused of using the Pride Month for rainbow washing and clout chasing.(Stills from the ad)

A few days before Pride month, Starbucks came out with a trans inclusive campaign #ItStartsWithYourName but faced backlash from netizens for supporting the transgender community. But why?

Elon Musk says he has found new Twitter CEO

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!,” Musk said in a tweet.

Nivea appoints Sunil Gadgil as marketing director, India, Ashish Joshi as sales director

From 2017 to 2020, Sunil Gadgil led Beiersdorf’s business in Ukraine, and since November 2020, has served as the director of the biggest Nivea category – Body and All-Purpose Cream. Meanwhile, Ashish Joshi who joins the company as sales director comes with an overall experience of 16 years. He also started his Nivea India journey in 2016 (From left to right: Sunil Gadgil and Ashish Joshi)

Sunil Gadgil has over 12 years of experience with Beiersdorf in various global and local roles.

Puma India appoints Karthik Balagopalan as managing director

Karthik Balagopalan will start in his new role on August 1, 2023. Abhishek Ganguly will remain at Puma until the end of August to ensure a smooth transition.

Karthik Balagopalan replaces Abhishek Ganguly, who worked for Puma’s Indian business for 17 years and has been the managing director of Puma India since 2014.

Remembering Pratap Bose: Face of India’s OOH advertising, entrepreneur and mentor to many

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Advertising veteran Pratap Bose passed away on Thursday after battling a major illness. He is survived by his wife and two children. Industry executives at Storyboard18 expressed disbelief at the untimely demise of the ad veteran and remembered him as an ever-smiling calm individual who not only dreamt big but also helped many to achieve their true potential.

Advertising veteran Pratap Bose is no more

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Pratap Bose co-founded The Social Street, a marketing communication agency, in 2015.

Swiggy’s VP of marketing Ashish Lingamneni quits; Aparna Giridhar replaces him

Ashish Lingamneni comes with an experience of 15 years and started his career at Deloitte Consulting as business technology analyst. From there, he moved to Colgate Palmolive and he joined Johnson & Johnson (J&J) as a management trainee. He held various roles at J&J, and his last role was customer marketing manager. Before joining Swiggy, he was with Ola’s marketing team. (Image source: LinkedIn)

Ashish Lingamneni plans to explore the world of AI and technology in his next stint. Recently, Saurabh Nath, Swiggy’s head of brand marketing also quit.

Shemaroo Entertainment ropes in Anuja Trivedi as chief marketing officer

Anuja Trivedi brings over 15 years of rich experience in strategy and media and entertainment industry, having held senior leadership roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC.

In her new role, Anuja Trivedi will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement.