Brand Makers – Page 278

Pernod Ricard appoints Paul-Robert Bouhier as new India managing director

Paul-Robert Bouhier He has 27 years of experience working internationally in marketing, sales, and general management in a variety of industries and brand corporations. (Image source: CNBC-TV18)

Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.

Havas Group Chairman and CEO, Yannik Bollore on the future of media and entertainment

"In terms of manufacturers and demographics, we are keeping India in mind because it is going to be the country with the largest population. So, India is a place for huge opportunities among all the regions." - Yannick Bollore, Chairman and CEO, Havas Group. (Image via Twitter - @HavasGroup)

Havas Group’s Chairman and CEO, Yannick Bollore talks about the future of the Group, Elon Musk’s acquisition of Twitter and the impact of negative macroeconomics on business and more.

Duroflex’s chief marketing officer Smita Murarka quits the sleep solutions firm

Murarka, who started her career at brand-comm, and has worked in companies like Bulchee, Landmark Group, Lifestyle International and MAS Holdings.

Murarka stepped down from her position in November. Her stint at the company lasted for two years and 11 months.

New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief

"The future of beauty is diverse and inclusive and it is sustainable, committed and generous. The future of beauty will be fueled by innovation. It will be nurtured by science. It will be powered by tech. And what we are doing is shaping that future with science, technology and creativity," says Asmita Dubey.

L’Oreal’s global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, ‘radical inclusivity, conversational commerce, Web3 and women in gaming.

Simply Speaking: The rise and fall of Kodak

In 1996, Kodak was ranked as one of the four most valuable brands in the world behind Disney, Coca-Cola and McDonald’s. The brand’s themes resonated in every heart as ‘America’s storyteller’. On billions of occasions, it gave consumers ‘Kodak moments’ to cherish. In doing so, it entered the mainstream of social life and culture. Owning good times and fond memories was as powerful a platform as any brand could claim and own. (Representative image via Unsplash)

If ever there was a brand that owned a category, it was Kodak. But it lost its way thinking what it did was always right.

WPP agency VMLY&R India gets Red Fuse’s Saurabh Saksena as CEO

In his new role, Saurabh Saksena will drive the integration of VMLY&R’s capabilities across India – from creative excellence to transformational solutions at the intersection of brand and customer experience (BX & CX), data, platforms and commerce.

Saurabh Saksena will be based out of Mumbai and will report to Hari Ramanathan, CEO- VMLY&R, South and South-East Asia and Japan.

CXO Moves: Myntra’s new CMO; Plus, exec moves at Famous, Wavemaker, Grey, Duolingo, Xiaomi, Canva and more

Shashwat Sharma joined Airtel in 2018 as chief marketing and brand officer. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: The Light We Carry by Michelle Obama

If Becoming was autobiographical in nature, in The Light We Carry, Michelle Obama is more in the self-help zone. (Image - Amazon)

In The Light We Carry, Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars.

Myntra ropes in Sunder Balasubramanian from Coupang as CMO

Sunder Balasubramanian, chief marketing officer, Myntra, says, "Social commerce started from what GenZ look for in terms of the kind of influencers that they trust and find authenticity in. What we've seen is the adoption of social commerce strongly over the last few months and quarters itself, over 20 percent of our users interact with our social commerce property. We have done more than 10,000 live shopping sessions. And over time as we build the property, we've seen a 3X increase in traffic for each of the live sessions."

In July this year, Achint Setia, who had served as head of marketing at Myntra, joined Zalora Group (Singapore) as chief revenue and marketing officer.

Digital Marketing Mavericks: Zoo Media’s big bet on hyper-specialisation

In 2020, Pratik Gupta and Suveer Bajaj (pictured) launched Zoo Media with a hyper-focused strategy. In just two years, the network has come a long way. Along with FoxyMoron, Zoo Media became the umbrella entity for 10 other owned, acquired, or partnered agency brands.

Zoo Media, one of India’s hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more.