Brand Makers – Page 278

The Great Skill Reset: Why startups should always be careful with designations

It is very expensive to train inexperienced marketing chiefs on the job as the startup scales rapidly.

Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.

NODWIN Gaming’s marketing spends go over Rs50 crore in the last one year

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.

Simply Speaking: TikTok is surging. For Meta or Verse

Since the start of 2022, TikTok has been downloaded more than 175 million times. TikTok has surpassed 10 million downloads for the past nine quarters now. (Representational Image: Solen Feyissa via Unsplash)

TikTok is a test case for global business, global internet and global capitalism.

CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

(Representational image: Jason Wong via Unsplash)

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Bookstrapping: ‘Wild Wisdom’ by Christine Amour-Levar

Representative Image via Unsplash.

‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars

If you don’t keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar

Raja Rajamannar, global chief marketing and communications officer, and president - healthcare business at Mastercard.

Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.

Mahindra’s Vikram Garga joined Apollo Tyres as regional group head – marketing

Vikram Garga, regional group head, marketing, covering the Asia Pacific, Middle East and Africa (APMEA) region.

Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.

Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure

In the Web era, evaluations to decide merit can and are being made through new, collective tools that challenge top down, elitist networks. (Representational image: Aleks Marinkovic via Unsplash)

Success is networked, collaborative and functions as a reputational feedback loop.

CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer’s loss and more

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.