Category: Brand Makers

‘We were shocked’, Budweiser’s Todd Allen on last-minute FIFA ban on alcohol at Qatar World Cup stadium

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

Todd Allen, Vice President of Global Marketing, Budweiser, in a first speaks to Storyboard18 exclusively on their response when they got to know alcohol sales were banned at stadiums just two days before 2022 FIFA World Cup. What followed was the now famous ‘Awkward’ tweet. He shares more details on the impact of this on their relationship with FIFA as well.

Bookstrapping: Fit at any age: A practitioner’s guide

There is a heartening endorsement for the reading habit and its contribution to the body-mind balance, which cannot be emphasised enough. Any impairment in mental health will have an adverse impact on physical health. (Image source: Amazon)

The book highlights on the races humans and animals can participate or be a part of, advocacy for vegetarianism, how good health is developed, and many more.

#ShareTheSpotlight: “We fail every time an employee is unhappy or unmotivated,” says Lulu Raghavan, Landor & Fitch

Lulu Raghavan (left) shares the spotlight with Kyoko Matsushita, CEO, WPP Japan(top right) and Rose Herce, President, WPP Australia and New Zealand (bottom right).

Lulu Raghavan, MD of Landor & Fitch India, shares her experiences as a leader of a creative consultancy and shares the spotlight with two inspirational women – Kyoko Matsushita and Rose Herceg.

#ShareTheSpotlight: “…Be the best at what you do. There is no room for self-pity,” says Ayushi Gudwani of FS Life

Ayushi Gudwani (right) has shared the spotlight with Shipra Sharma, (top left) co-founder and director - Tattva Spa, and co-founder – Vilasa, and with Priyanka Goyal Salot, (bottom left) co-founder of The Sleep Company.

Ayushi Gudwani talks about pivoting her business amidst the pandemic and the importance of women entrepreneurs grooming fellow women who are undertaking an entrepreneurial journey.

Nokia India’s Amit Marwah: If you have the right mind share, market share always follows

Nokia India's Amit Marwah highlights, "In Nokia’s new logo, there are different colour lanyards that highlight gender equality. The logo is colourful and reflects energy. It also resonates with our consumers and our partners. This also includes catering to other customer domains like startups."

Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.

VLCC appoints Nykaa’s Vikas Gupta as CEO

Vikas Gupta was also the chief customer and marketing officer for Flipkart between 2019-2021. Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands. He was also the executive director of Home Care for Unilever Indonesia.

Vikas Gupta joins from Nykaa where he was the CEO of SuperStore, Nykaa’s eB2B business. He is armed with 25 years of FMCG and ecommerce experience, and has worked at Unilever and Flipkart.

Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.

"The growth in India whether it is economic growth or cultural growth is going to come from small town India. That’s where Bharat is at its core, that’s where Bharat lives. And we thought it is very interesting out there." - Arnab Roy, VP- marketing, Coca-Cola

Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.

Bajaj Electricals appoints Devika Sachdev as head of advertising and brand management

Sachdev comes with an experience of 21 years in brand marketing and communications. She has worked across various consumer businesses, namely the Aditya Birla Group, General Mills, Godrej Consumer Products, Bajaj Consumer Care and Marico.

In this role, Devika Sachdev will drive the communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep brands.