Todd Allen, Vice President of Global Marketing, Budweiser, in a first speaks to Storyboard18 exclusively on their response when they got to know alcohol sales were banned at stadiums just two days before 2022 FIFA World Cup. What followed was the now famous ‘Awkward’ tweet. He shares more details on the impact of this on their relationship with FIFA as well.
Category: Brand Makers
CXO Moves: Find out who moved up, in and out at McCann, L’Oreal, Nykaa, LinkedIn, Havas and more
Executive moves in the world of brands and agencies.
Bookstrapping: Fit at any age: A practitioner’s guide
The book highlights on the races humans and animals can participate or be a part of, advocacy for vegetarianism, how good health is developed, and many more.
#ShareTheSpotlight: “We fail every time an employee is unhappy or unmotivated,” says Lulu Raghavan, Landor & Fitch
Lulu Raghavan, MD of Landor & Fitch India, shares her experiences as a leader of a creative consultancy and shares the spotlight with two inspirational women – Kyoko Matsushita and Rose Herceg.
#ShareTheSpotlight: “Failure is like the pain after the workout which will ultimately bear good results,” says Unmisha Bhatt, Tonic Worldwide
Unmisha Bhatt talks about setting industry benchmarks and shares the spotlight with Anjali Malthankar, her partner-in-crime at work.
#ShareTheSpotlight: “…Be the best at what you do. There is no room for self-pity,” says Ayushi Gudwani of FS Life
Ayushi Gudwani talks about pivoting her business amidst the pandemic and the importance of women entrepreneurs grooming fellow women who are undertaking an entrepreneurial journey.
Nokia India’s Amit Marwah: If you have the right mind share, market share always follows
Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.
VLCC appoints Nykaa’s Vikas Gupta as CEO
Vikas Gupta joins from Nykaa where he was the CEO of SuperStore, Nykaa’s eB2B business. He is armed with 25 years of FMCG and ecommerce experience, and has worked at Unilever and Flipkart.
Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.
Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.
Bajaj Electricals appoints Devika Sachdev as head of advertising and brand management
In this role, Devika Sachdev will drive the communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep brands.