Category: Brand Makers

Bookstrapping: Outlive by Dr Peter Attia with Bill Gifford

A poor health span is characterised by cognitive decline, loss of physical function and loss of emotional health. Actions we take to improve health span, which is the vision for Medicine 3.0, will naturally increase lifespan as well. (Image source: Amazon)

In Outlive, the authors Dr Peter Attia and Bill Gifford touch upon the four ‘Horsemen’, characterisation of poor health followed by the myth surrounding the definition of the profession ‘Doctor’.

No battle between logic and magic: Forging CMO-CFO power alliances

Subhranshu Singh, (left) and GV Ramanand (right) discuss their functions from a historic lens and also share insights on how the two functions can collaborate together for business growth.

According to Shubhranshu Singh , vice president, marketing – domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.

Pearson appoints Siddharth Parnerkar as international sales director for Workforce Skills in India  

Prior to joining Pearson, Parnerkar had a long stint of 16 years at Vodafone, during which, he held key leadership roles to drive the growth of their B2B and Strategic Alliances business, managing JVCo and M&A opportunities, and launch of new businesses in the Mobile Commerce space.

Siddharth Parnerkar’s experience and expertise will be instrumental in driving Pearson’s endeavour to address the upskilling requirements of the workforce and help organisations understand, maintain and enhance their most important asset, their people.

Zoo Media appoints Vishnu Kanth Gokul B J as head of sales and partnership

In his new role, Vishnu Kanth Gokul BJ will report directly to Pratik Gupta, founder and CEO, Zoo Media ensuring streamlined communication and alignment with the company's overall objectives.

Vishnu Kanth B J started his career at Rediff as senior executive – ad sales and has moved up to hold many other prominent positions at various companies.

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

"Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led," says Devika Bulchandani at Storyboard18’s Global Pioneers Summit.

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

ITC reappoints Sanjiv Puri as chairman and managing director

He said India’s strong economic growth puts it in a good position to benefit. “Even in uncertain times, India has shown it can stay resilient and keep moving forward,” Puri said.

Sanjiv Puri started his career at ITC in 1986 as branch manager and moved up to hold various executive roles within the organisation.

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.