Brand Makers – Page 275

Aalap Desai bids adieu to Dentsu India

Aalap Desai has been a part of the creative teams at Disney+Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience too.

Aalap Desai had joined the India unit of the Japanese advertising network in 2018.

Bombay Shaving Company promotes Varun Gupta as chief growth officer

Varun Gupta has built a future-ready ecommerce team across direct-to-consumer (D2C) and marketplaces-enabling a staggering 77 percent growth and increasing profitability by an impressive 80 percent.

Previously, Varun Gupta was the SVP – head of growth of Bombay Shaving Company & Bombae, VLPCPL.

How did Emirates become ruler of the skies?

Emirates not only leveraged its connectivity but also incorporated world-class amenities, including offering in-flight entertainment and premium services like luxurious seating accommodations, and much more. (Image sourced from Moneycontrol)

Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.

Wavemaker India’s Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles

In their new roles, Mansi Datta and Shekhar Banerjee will report into Ajay Gupte. (L to R: Shekhar Banerjee, Mansi Datta, and Premjeet Sodhi)

Premjeet Sodhi becomes global head of measurement and analytics. Mansi Datta is the agency’s new chief strategy officer. Shekhar Banerjee, chief client officer and office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India.

Global Desi Girl and icon Priyanka Chopra turns 41

In 2021, Chopra launched haircare brand Anomaly in the beauty section in the US, and it became the second wealthiest beauty brand of 2023. (Image sourced from Forbes)

Take a look at a few key brand endorsements by the global icon.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

When Nithin Kamath doubled up as Zerodha’s social media manager

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

Zerodha’s Nithin Kamath talks about creating his personal brand online, the power of storytelling and building Zerodha from scratch.

Exec movements at ITC, Mindshare, Godrej & Boyce, Viacom18, and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Diwan Arun Nanda, Shashank Sinha, Sanjiv Puri and Rajeev Jain)

Executive moves in the world of brands and agencies.

Bookstrapping: Outlive by Dr Peter Attia with Bill Gifford

A poor health span is characterised by cognitive decline, loss of physical function and loss of emotional health. Actions we take to improve health span, which is the vision for Medicine 3.0, will naturally increase lifespan as well. (Image source: Amazon)

In Outlive, the authors Dr Peter Attia and Bill Gifford touch upon the four ‘Horsemen’, characterisation of poor health followed by the myth surrounding the definition of the profession ‘Doctor’.