Category: Brand Makers

Meta Appoints Vikas Purohit as Head of Global Business Group in India

Purohit who has worked with companies Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group and Tommy Hilfiger in various sales and marketing roles will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.(Image source: LinkedIn)

Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem.

Bookstrapping: A fresh plea for 2023 – Why you must read!

A thousand CEOs have asked me to talk with their teams on the reading habit, as they seek to foster a culture of lifelong learning in their organisations. What we must appreciate is that the benefits of reading are not necessarily intellectual alone. (Representative Image: kazuend via Unsplash)

Now most things worth reading are chargeable even online. Why not pick up a book?

Dentsu India makes Sapna Arora as chief client officer

Arora brings 22 years of global growth and general management experience, coupled with expertise in developing consumer tech businesses and digital products.

Prior to this, Sapna was with OLX India as CMO, PRO, brand head – emerging markets. In addition to this, she has also been a diversity and inclusion enabler.

Five ad jingles by the exemplary musician AR Rahman

AR Rahman – the recipient of the esteemed Padma Shri and Padma Bhushan, is perhaps one of the very few Indian music directors who with his Carnatic, Hindustani classical and Western influence has garnered admiration, love and support all over the world. (Image source: Stills from the ads)

These nostalgic ad jingles reflect the musician’s signature style and remind us once again that ARR is indeed a champion when it comes to music.

Shark Vineeta Singh on importance of having a personal brand: ‘You need to have a voice’

Vineeta Singh has recently found herself facing flak after the first episode of Shark Tank season two was aired on January 2. Viewers appeared to be disappointed with the judges on the business reality show after the most of them rejected the pitch of two entrepreneurs because they represented a cosmetics brand Recode. (Representative image via Twitter - @khabarinshorts)

Sugar Cosmetics CEO and co-founder Vineeta Singh says there is no option but to have a personal brand if it helps the business.

Mastercard announces appointment of Gautam Aggarwal as Division President, South Asia & Country Corporate Officer, India

Gautam joined Mastercard in 2014, bringing with him more than a decade of experience across technology, sales and business development, product management, strategy, and M&A. Since then, he has held several leadership roles across the company, in both the United States and Asia Pacific region. Most recently, from 2019-2022, he served as Regional Chief Technology Officer for Asia Pacific, spearheading Mastercard’s $1 billion+ technology investments in key markets including India, Australia, China, Japan and Southeast Asia

Aggarwal will oversee all of Mastercard’s activities across South Asia and India, including product management, engagements with customers and regulators, marketing and more.

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

"Media agencies have been adept at offering women opportunities based on their meritocracy and intelligence. As an ecosystem, it levels the playing field for individuals regardless of their gender," says Monaz Todywalla

Todywalla talks about the changing role of leadership, the millennial workforce, the gender pay gap, and the trends to look out for.

AnyMind Group’s Rubeena Singh: Legacy brands will be forced to have D2C strategy in 2023

"The India tech stack offers a very compelling advantage which is driving the hyper growth of digital transactions in India. All legacy brands will be forced to have a direct-to-consumer (D2C) strategy and will ride on this wave of digital and influencer marketing driven commerce," says Singh. (Image courtesy: Rubeena Singh)

Rubeena Singh talks about her new mandate at AnyMind, cross-pollination of ideas between Indian and the MENA markets and key trends that will dominate 2023.

Former Josh country manager Rubeena Singh joins AnyMind Group

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.