Brand Makers – Page 275

CXO Moves: Entries, exits and elevations at Mondelez, Marico, Lowe Lintas, Zee Media, Good Glamm Group, Razorpay and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Deepak Iyer, Saugata Gupta, Prateek Bhardwaj and Abhay Ojha)

Executive moves in the world of brands and agencies.

Bookstrapping: The Hidden Hindu trilogy

One cannot miss the tendency for descriptive writing; the scenes are set vividly.The description of Paatal Lok as more beautiful than Swarga Lok in book three, is a case in point. (Image source: Amazon)

The reviewer gives a holistic view of each book and the beautiful description of Paatal Lok which is more mesmerising than Swarga Lok. Rating: 3 stars

Baseline Ventures sets up CSR arm to support young athletes

As a part of this initiative, Baseline Foundation will be supporting Riya Sachdeva, the tennis prodigy in her advanced tennis training.

The CSR arm will collaborate with training centres and academies in order to facilitate physical and theoretical training in sports to sports talents.

Mondelez International makes Deepak Iyer as EVP and president, Asia Pacific, Middle East and Africa

Since 2016, Deepak Iyer has successfully led the company’s India business driving sustained double-digit revenue growth, significantly expanded profit margins, strong cash flow generation and the adoption of advanced technologies and use of consumer data.

Deepak Iyer replaces Maurizio Brusadelli, who will leave the company in June to pursue another leadership opportunity.

Lowe Lintas promotes Prateek Bhardwaj to chief creative officer and head of creative, India

Prateek Bhardwaj brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. He has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.

Amongst other changes, Sagar Kapoor takes charge as chief creative officer, Global Brands, and will also oversee the Mumbai creative operations of the agency.

CXO Moves: Exec movements at Jet Airways, Nykaa, McCann Worldgroup, Paytm, Havas Media Group India, Carat India and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sanjiv Kapoor, Varghese John, Neha Agarwalla and Sangeet Chaudhary)

Executive moves in the world of brands and agencies.

Bookstrapping: Can the mind be quiet?

Steve Jobs famously said that we must do that which we enjoy. Krishnamurti emphasises that doing something of enjoyment is love itself. In love, there is no conflict. Only when the fear of losing what you're experiencing sets in, is there conflict. (Image source: Amazon)

Written by Jiddu Krishnamurti, philosopher, speaker and writer, the book throws light on the difference between knowledge and learning, the definition of intelligence, the beauty of meditation and various other aspects. Rating – 4 stars

Infomo appoints Himanka Das as country director, elevates Rohit Verma to global chief of strategy

Himanka Das began his career at Madison World, building his career working at Initiative, Lintas Media Group, FCB Ulka of IPG and Starcom of Publicis Media. Rohit Verma is a 25-year pioneer in the Indian mobile advertising industry. In 2015, he was co-founder and CEO of TorcAI (now a wholly-owned subsidiary of Infomo), a global data science company and provider of audience infrastructure, programmatic and in-housing solutions. (From left to right: Himanka Das and Rohit Verma)

Previously, Himanka Das held leadership roles at Dentsu International India, and Rohit Verma served as the global vice president and business head for telecom commerce at mobile advertising company Vserv.

Never prioritized an ad over practice: Sachin Tendulkar on the man who made him a brand

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

Sachin Tendulkar, India’s greatest batsman shares how his close friend Mark Mascarenhas always ensured that the cricket legend could prioritize his career over marketing obligations.