Brand Makers – Page 274 – storyboard18

Prabha Narasimhan takes over as MD of Colgate-Palmolive India

Despite the overall volatility, Prabha Narasimhan pointed out a notable trend in the ₹20 segment, predominantly driven by rural India.

Narasimhan becomes the first external managing director of Colgate-Palmolive India (Ltd) in the last 12 years.

People are bored and they want to see the Nothing team bring some change: Carl Pei

Kunal Shah in conversation with Carl Pei during a Cred Curious session. Pei said, "We believe in functional design where everything needs to have a function. Even if it looks cool, there needs to be a functional element. Some brands can focus on ornaments, but that is not what we do."

Highlights from a conversation between Cred’s Kunal Shah and Nothing founder Carl Pei.

Influencer Marketing Mavericks: How Finnet Media’s building a ‘fininfluencer’ empire

Finnet Media’s twenty-something founder Ayush Shukla talks about new trends in the influencer ecosystem, influencers replacing celebs in mainstream advertising and backlash against finfluencers and more

Meet founder Ayush Shukla and learn more about his young agency

Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom

Overall, I think everyone is much happier. Conversations have become easier because one knows now where the genre stands. It has become much easier for a planner or an advertiser to make choices and select what works for them, says Kumar.

Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.

CXO Moves: From marketing chief to MD; Execs at Mercedes, GroupM, Havas, DisneyHotstar, move up, in and out

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between.(Representational image via Unsplash)

All the key executive moves in the world of brands.

Mercedes-Benz India elevates Santosh Iyer as MD & CEO

“You have to be the creator and destroyer yourself. You need to challenge the status quo,” Iyer said.

Santosh Iyer has been instrumental in Mercedes-Benz’s market leadership, strong brand presence.

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.

Mercedes Benz India to elevate Santosh Iyer to managing director

Mercedes-Benz India's current marketing chief Santosh Iyer, will take over as the new India managing director of the premium auto brand early next year, as per a report.

The German automaker said that an official communication with details is expected soon.

Never forget that you need an idea and technology cannot save you: Piyush Pandey

In an interview with CNBC-TV18, Bharat Puri and Piyush Pandey spoke about what the idea of ‘being Indian’ meant to them when they started out and the brand playbook for success in India and Bharat. (Representational image: Dibakar Roy via Unsplash)

Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.