Category: Brand Makers

Dentsu appoints Prerna Mehrotra as chief client officer

Prerna Mehrotra will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media, and customer experience management (CXM).

Prerna Mehrotra has over two decades of experience, holding senior client-facing and management roles across APAC.

IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu

Video views for IPL on JioCinema in the first weekend alone have eclipsed entire IPL season views on Disney+ Hotstar and ICC World Cup 2022, says Sangam Nayal.

Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.

Bookstrapping: MegaNets by David B Aurebach

A Meganet is persistent because its value comes from never being off-line and never being reset. There is no way to restart or pause a meganet without destroying it. (Image source: Amazon)

The book details in depth about meganets, the place where its value is derived, how it has made self-determination a myth and more. Rating: 3.5 stars

Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.

Cancel ‘Cancel Culture’: Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad

Through the trans inclusive ad, Starbucks seems to have taken a stand for the LGBTQIA community, even though in the past, brands have been accused of using the Pride Month for rainbow washing and clout chasing.(Stills from the ad)

A few days before Pride month, Starbucks came out with a trans inclusive campaign #ItStartsWithYourName but faced backlash from netizens for supporting the transgender community. But why?

Elon Musk says he has found new Twitter CEO

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!,” Musk said in a tweet.

Nivea appoints Sunil Gadgil as marketing director, India, Ashish Joshi as sales director

From 2017 to 2020, Sunil Gadgil led Beiersdorf’s business in Ukraine, and since November 2020, has served as the director of the biggest Nivea category – Body and All-Purpose Cream. Meanwhile, Ashish Joshi who joins the company as sales director comes with an overall experience of 16 years. He also started his Nivea India journey in 2016 (From left to right: Sunil Gadgil and Ashish Joshi)

Sunil Gadgil has over 12 years of experience with Beiersdorf in various global and local roles.

Puma India appoints Karthik Balagopalan as managing director

Karthik Balagopalan will start in his new role on August 1, 2023. Abhishek Ganguly will remain at Puma until the end of August to ensure a smooth transition.

Karthik Balagopalan replaces Abhishek Ganguly, who worked for Puma’s Indian business for 17 years and has been the managing director of Puma India since 2014.