Brand Makers – Page 272

Bookstrapping: ‘Portrait of an Unknown Woman’ by Daniel Silva

Daniel Silva has authored twenty-five novels, including very popular ones like The Other Woman, The New Girl, Moscow Rules, The Defector, The Rembrandt Affair, Portrait of a Spy and The Order.

All entertainment requires a leap of faith and an emotional connection to the creator’s art. Bookstrapping Rating: 3.5 stars.

Sumanto Chattopadhyay to retire from 82.5 Communications

Sumanto Chattopadhyay, chairman & chief creative officer of 82.5 Communications

Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.

Will Dentsu Group’s ‘One Management Team’ fix its image crisis?

(Representational image via Unsplash)

As the Japanese ad network drops the international CEO role, industry insiders tell Storyboard18 that the company is complicating its ‘transformation’ strategy.

Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason

"Criteo makes roughly a billion dollars in overall revenue and India is certainly in the top seven of our markets," says Gleason.

The chief revenue officer of Criteo talks about the potential of the open web and the India market.

Indian creatives dominate the Cannes Lions Creativity Report

The rankings are compiled using data from Lion-winning and shortlisted work from 2022.

The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions.

Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders

Shubham Singhal and Vaibhav Pathak, founders of The Girlfriend Box (left), pictured here with influencers Ronit Ashra and Karan Kundrra. The founders talk about how an influencer agency works, the disruptions and the challenges in the industry and what it takes to handle influencers, their content and their followers.

Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

Rajdeepak Das to spearhead Publicis Groupe’s new Creative Council for South Asia

Rajdeepak Das

Das will lead the overall creative direction, product, and thinking for the Groupe.

Bacardi elevates Vinay Golikeri to Managing Director for India and neighboring countries

Vinay Golikeri, MD - India & neighbouring countries, Bacardi

Golikeri will report to Vijay Subramaniam, Regional President, Asia, Middle East & Africa, and Global Travel Retail.

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.