Brand Makers – Page 271

CXO Moves: Manu Kumar Jain quits Xiaomi, Russell Barrett joins TBWA\India; Exec crossings at Wavemaker, Famous, Sideways, mCaffeine and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Ryoji Iwata via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Britannia’s CMO Amit Doshi: Think like digital natives, don’t bifurcate consumers between ‘digital’ and ‘non-digital’

Amit Doshi, chief marketing officer, Britannia Industries.

Amit Doshi, marketing chief of Britannia on leveraging technology to stay relevant, learning agility from D2C brands and why marketers need to stay endlessly curious.

Bookstrapping: The Creative Act: A Way of Being by Rick Rubin

Who is Rick Rubin again? He's a music producer. He knows a thing or two about productivity, given that he has delivered countless hits, from Adele and Jay-Z to Neil Young.

Hey, all you marketing minds! Do you know how to make blazing creativity a ‘given’ rather than a difficult task? Author Rick Rubin points out that its entirely in your hands! And his book has one of the most minimalistic covers you have seen in a long time! BookStrapping Rating: 3.5 stars

Wavemaker India hires George Kovoor as chief creative officer

George Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising. Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.

Kovoor joins Wavemaker after his eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Russell Barrett joins TBWA/India as chief creative experience officer

Russell Barrett joins the agency from Publicis Groupe's BBH India where he worked for more than twelve years.

At TBWA\India, Russell Barrett will be working with the local and global senior management team and will be responsible for driving the agency’s creative vision for their clients.

Budget 2023: FM announces reduction in customs duty; smartphones, TV sets to get cheaper

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The basic customs duty rate has been reduced from 21 percent to 13 percent other than textiles, making a host of articles cheaper. Cigarettes to become costlier.

Anupam Mittal: Founder, Shark, reel superhero, King of Bling, influencer, creator

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Shark Tank judge Anupam Mittal seems to have comfortably accepted and settled into his role as a founder, content creator and influencer and more. He seems to be enjoying it too.

Campari Group’s Thomas Mayr: Consumers of fine spirits are getting younger

The Indian consumer loves to experience the finer things in life, says Campari Group’s Thomas Mayr

Campari Group is doubling investments in India and expanding its brand portfolio, introducing at least seven new brands in the country.

Is Jimny’s new ad a beginning of new-age storytelling for Maruti Suzuki?

The automaker had in October reported its highest-ever monthly sales at 1,99,217 units, a 19 per cent year-on-year growth. The country's largest carmaker had dispatched 1,67,520 units in October 2022.

Shashank Srivastava, senior executive director at Maruti Suzuki India on the genesis of the new Jimny campaign and the auto major’s push into the SUV segment.

Manu Jain quits Xiaomi group after 9-year stint

After joining Xiaomi in 2014, Jain had served in multiple roles. He was the smartphone brand's India region managing director for three years, from 2014 to 2017, and was subsequently appointed as the company's president for Indian subcontinent region. (Image source: LinkedIn)

Manu Jain had earlier served as the India managing director for Xiaomi, and since 2017, he was the company’s global vice president.