Category: Brand Makers

#ShareTheSpotlight: Header: DDB Mudra’s Vanaja Pillai takes pride in initiative against gender inequity

Vanaja Pillai wants to share the spotlight with her sister Shailaja Singh. “She is important to me because she is family, but more than that she is a constant source of joy and inspiration. Having started her professional career as an exceptional chef, she worked in various fields before settling into the real estate business. Shailaja has reinvented herself every few years and grown leaps and bounds,” she said. (From left to right: Vanaja Pillai and Shailaja Singh)

Vanaja Pillai, President of 22feet Tribal Worldwide and Head of DEI at DDB Mudra Group shares the spotlight with her sister Shailaja Singh for being the constant source of joy and inspiration in her life.

Publicis Worldwide India appoints Sumant Bhattacharya as executive vice president – strategy

Sumant Bhattacharya has led stories for numerous brands across various sectors including Google, Nestle, Dabur, Maruti, Himalaya Wellness, Kalyan Jewelers, Absolut, Jameson, World Gold Council, and Sun Pharma, among others.

Prior to joining Publicis Worldwide India, Bhattacharya served as the national head for communications planning at Motivator, a GroupM agency. He also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

Grey Group India appoints Ankit Mathur as group creative director

Ankit Mathur has been recognized on the Social Samosa 30under30 list, served as a Shadow Juror for YouTube. Awards 2022, and holds a degree in Crafting Creative Communications from MICA. He’s also serving as an Adjunct Professor at Miami Ad School, Mumbai.

Ankit Mathur’s last stint was with Dentsu Webchutney as a creative director. He has also worked with other leading agencies like Digitas and McCann group on a wide spectrum of brands.

Bookstrapping: Migrants – The Story of Us All by Sam Miller

The author posits that humans are inherently a migratory species, and our migratory rather than sedentary nature forms the basis of our society. He illustrates this point by explaining key events in human evolution and history such as the first migration out of Africa, the creation of western civilization, and the impacts of colonialism and slavery. (Image source: Amazon)

In ‘Migrants: The story of us all’, Sam Miller explores the various reasons for human migration, which range from adventure and curiosity to the pursuit for a better life. Rating: 4 stars

Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee

As per Kaushik Mukherjee, "Currently, we have over 100 unique Sugar stores, 600 stores in modern trade, and our products are available in 40,000 general trade outlets. This strategic decision aligned all our efforts toward becoming a large and successful company, not just digitally, but also in retail."

Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.

Future of Snapchat will be shaped by key markets such as Japan, India & Australia, says Ajit Mohan

India has already proven to be a significant market for Snapchat, with the platform boasting 200 million users in the country. (Still from the video)

Snap, one of the world’s leading tech companies, has set its sights on India as part of its aggressive growth strategy. Ajit Mohan, President for Asia Pacific at Snap Inc, revealed in an interview with Delshad Irani, the editor of Storyboard18, that the future of Snapchat will be shaped by key markets such as Japan, India, and Australia.

Meta Layoffs: Dilpreeta Vasudeva joins growing list of execs laid off

In 2023, Dilpreeta Vasudeva was one of the executives from the senior leadership team who had been affected by Meta’s layoffs in India. The layoffs were a part of a restructuring effort to streamline operations and adapt to changing market conditions.

Dilpreeta Vasudeva is one of the executives from the senior leadership team who has been affected by Meta’s layoffs in India. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.

Publicis Commerce India onboards Anshul Garg as managing partner and head

Anshul Garg comes with over 16 years of consulting and industry experience across sectors including consumer goods, retail, industrial goods and energy. His expertise spans many dimensions such as digital commerce and D2C business setup, growth strategy blueprint, sales and marketing transformation, go-to-market strategy and execution, loyalty programmes, commercial excellence, and more.

Prior to this, he worked at advisory firm Ernst & Young. In his new role, Anshul Garg will advance the Groupe’s commerce offerings still further, drive both strategy, implementation and connect data, technology, and brand experience with commerce for optimum results.