Brand Makers – Page 345

Ashish Bhasin returns to ad biz; joins RD&X Network

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year

Simply Speaking: Brand Charisma – Experienced But Not Understood

Add this line too in caption. Representative Image via Unsplash

There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.

Anindita Das Veluri to lead marketing for Adobe in India

Anindita Das Veluri

Veluri replaces Sunder Madakshira, who left the company earlier this year to join Rezolve as CEO.

IPG Mediabrands wins ITC’s media and digital accounts

Representative Image via Unsplash

The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.

Dunzo’s head of brand Sai Ganesh quits

Sai Ganesh

Sai Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.

Dentsu India’s chief client officer Narayan Devanathan quits

Former Dentsu India chief client officer Narayan Devanathan.

Sources close to the development also indicate that one more senior executive is on his way out.

Dentsu International’s South Asia Chief HR Officer Rohit Suri moves on

Rohit Suri joined the Japanese ad network in September 2021.

Sources close to the development hint that Suri is joining a major global OTT platform

Marathon Musings Of A Marketer

Bajaj Allianz Life Insurance CMO Chandramohan Mehra has run marathons all over the world.

Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, writes about the work and life lessons he gathered as a marathon runner.

Bookstrapping: Build – An Unorthodox Guide to Making Things Worth Making

To make bonds, connections and emotive associations is the nature of social man but all the while he craves the halo of singularity. Indeed, we are unified in our hunger for exclusivity. (Image: Andrik Langfield via Unsplash)

In ‘Build’, Tony Fadell encourages entrepreneurs to know themselves better. He cites the case of Zhang Yiming, founder and CEO of TikTok, who resigned at the height of TikTok’s popularity. Bookstrapping Rating: 3.5 stars

Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji

Lokesh Suji, director, Esports federation of India.

Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.