Brand Makers – Page 241

Is it sextech brand IMBesharam’s phata-poster-nikla-hero moment?

(Left) Raj Armani, co-founder of IMBesharam (Right) Shweta Sangtani, Aashish Mehrotra, and Tanisha RK, co-founders of Sangya Project

Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.

Adobe India’s Anindita Veluri thinks India is a sachet-style economy

Anindita Veluri, Head of Marketing, Adobe India

The marketing chief dives into the market opportunities, challenges, metaverse, web 3.0, and more.

CXO Moves: Execs move up, in and out at Bacardi, Ogilvy, Bisleri, Havas, Mindshare, and more

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image: Sabrina Wendl via Unsplash)

All the key executive moves in the world of brands.

Bookstrapping: ‘Portrait of an Unknown Woman’ by Daniel Silva

Daniel Silva has authored twenty-five novels, including very popular ones like The Other Woman, The New Girl, Moscow Rules, The Defector, The Rembrandt Affair, Portrait of a Spy and The Order.

All entertainment requires a leap of faith and an emotional connection to the creator’s art. Bookstrapping Rating: 3.5 stars.

Sumanto Chattopadhyay to retire from 82.5 Communications

Sumanto Chattopadhyay, chairman & chief creative officer of 82.5 Communications

Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.

Will Dentsu Group’s ‘One Management Team’ fix its image crisis?

(Representational image via Unsplash)

As the Japanese ad network drops the international CEO role, industry insiders tell Storyboard18 that the company is complicating its ‘transformation’ strategy.

Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason

"Criteo makes roughly a billion dollars in overall revenue and India is certainly in the top seven of our markets," says Gleason.

The chief revenue officer of Criteo talks about the potential of the open web and the India market.

Indian creatives dominate the Cannes Lions Creativity Report

The rankings are compiled using data from Lion-winning and shortlisted work from 2022.

The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions.

Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders

Shubham Singhal and Vaibhav Pathak, founders of The Girlfriend Box (left), pictured here with influencers Ronit Ashra and Karan Kundrra. The founders talk about how an influencer agency works, the disruptions and the challenges in the industry and what it takes to handle influencers, their content and their followers.

Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.