Dan Wieden, co-founder of Wieden+Kennedy, dies. Global ad industry mourns the passing of the revered adman and brain behind Nike’s Just Do It.
Category: Brand Makers
Bookstrapping Review: The Crimson Spring by Navtej Sarna
Navtej Sarna’s The Crimson Spring leaves you wondering what could possibly motivate the atrocities inflicted by Dyer and Dwyer. Bookstrapping Rating: 3.5 stars.
ASCI appoints NS Rajan as chairman
At the meeting, Saugata Gupta, managing Director & CEO, Marico Limited, was elected vice-chairman, while Shashidhar Sinha, chief executive officer at IPG Mediabrands India, was appointed honorary treasurer.
Meet Sai Ganesh – the marketer who turned full-time quizmaster
Dunzo’s former head of brand, Sai Ganesh, shares how he is trying to make quizzes cooler, why he paused his marketing journey, and more.
Exclusive: This is us just getting out of the gates: HCLTech’s Jill Kouri
Jill Kouri, Chief Marketing Officer, HCLTech, talks about the new brand identity and logo, what it signifies and more
CXO Moves: Britannia gets a CEO; Execs in at Gozoop, Samsung, realme, Rediffusion, Mindshare, CavinKare, JetSynthesys
All the key executive moves in the world of brands.
Bookstrapping: The Shortest History of India by John Zubrzycki
Let’s salute the author for attempting this extremely difficult book, which is also ridiculously easy to have an opinion on. Bookstrapping Rating: 4 stars
Nestle to invest Rs 5000 crore by 2025 in capacity and brand building in India: CEO Mark Schneider
It is Schneider’s first global market visit since the Covid-19 pandemic hit.
Influencer Marketing Mavericks: Clout Talent, Pocket Aces
After its talents’ success on streamers, Pocket Aces set up Clout Talent to address a very specific need.
India has a confidence that we don’t see elsewhere, KPMG’s Isabelle Allen
Allen talks about key consumer trends, new tech tools and the potential of social commerce