Brand Makers – Page 239 – storyboard18

WPP acquires remaining stake in MediaCom in India from Sam Balsara and Lara Balsara Vajifdar

The initial agreement between WPP and Sam Balsara, who is the chairman of homegrown media investment company Madison, and his family dates back to 2008, under which the Balsara family owned 51 percent. In 2017 the Balsara family sold 25 percent to WPP. (Representational image via Unsplash)

Sam Balsara and daughter Lara exit MediaCom after WPP purchases the remainder of their stake in the media agency.

Benetton India appoints Kaveri Nag as head of marketing

This is Nag's second stint at Benetton. During her last stint with BMW India, leading marketing for MINI, she directed a comprehensive marketing and communications strategy with a 100 percent digital mindset, mapping customer journeys to augment brand resonance and equity.

Kaveri Nag will spearhead the Marketing, PR and growth strategies for Benetton in India.

Wakefit’s Sleep Internship campaign: How sleeping leads to success

Wakefit and Spring Marketing Capital started Sleep India Sleep, a nationwide movement that hunts for a Sleep Champion who will be offered a prize of Rs10 lakh for an exceptional talent in sleeping.

Sleep India Sleep is a nationwide movement that hunts for a Sleep Champion. Find out how it works and how it worked for Wakefit.

Varun Duggirala on moving from The Glitch and his creator journey

Varun Duggirala, co-founder of The Glitch, quit this week to pursue new personal projects in the creator ecosystem.

The Glitch’s founder Varun Duggirala shares entrepreneurial lessons and the impact of being a content creator on his personality.

Entrepreneurship is not a TikTok trend: Rohit Raj, The Glitch founder

"I want to work closely with fintech startups and help them scale during their acquisition phase," says Rohit Raj

The Glitch’s founder Rohit Raj has quit the agency to start his own fintech venture. He tells us about his advertising journey, new opportunities for agencies, and more.

Megha Tata, Discovery‘s former MD joins Cosmos Maya as CEO

At Cosmos-Maya, Tata aims to leverage her wealth of knowledge and decades of expertise to drive the organisation’s next phase of growth.

Megha Tata was a managing director at Discovery Communications India. She joins the animation company Cosmos Maya as chief executive.

Varun Duggirala, Rohit Raj, co-founders of The Glitch, quit to start own ventures

Varun Duggirala, Rohit Raj, co-founders of The Glitch

Varun Duggirala is working on a slow-growth project; Rohit Raj plans to set up a fintech startup after quitting the WPP-owned The Glitch.

Wunderman Thomspon appoints Preeya Vyas as its first global chief experience officer

Preeya Vyas, global chief experience officer, Wunderman Thompson

Prior to this, Vyas was the chief strategy and innovation officer at DeVito/Verdi.

Ogilvy CEO Devika Bulchandani: ‘When I started in advertising I was one of the few non-White people’

Devika Bulchandani, global CEO of Ogilvy, joins the club of Indian-origin business leaders at the helm of big multinational corporations.

Dentsu Creative India hires Joy Mohanty as its chief creative officer

Joy Mohanty is the new chief creative officer of Dentsu Creative India. Prior to this, Mohanty led Goldilocks - an agency from the Usha International group.

Mohanty will report into Ajay Gahlaut, group chief creative officer, Dentsu Creative