Category: Brand Makers

Ex Vodafone exec Kavita Nair joins Skewb Analytics as strategic advisor

Kavita has led multiple successful brand transformations and built celebrated brands such as Orange, Hutch & Vodafone. She was the co-creator and the champion behind the iconic pug and lovable Zoozoos that won innumerable hearts and several accolades.

In her new role, Kavita Nair will work closely with the leadership team to provide guidance on product enhancements, go-to-market strategy and organizational growth.

EssenceMediacom global CEO Nick Lawson: We are pretty close to being the largest global media agency

"We are pretty close to being the largest global agency. But I am not obsessed with size. Scale is important in media companies for capability reasons. But, for me now, it is really positioning ourselves as crucial to clients' needs. What I want be is the most recommended agency in the world," Nick Lawson tells Storyboard18. (Image via Twitter - @jasperrosa)

Nick Lawson, global CEO of newly merged EssenceMediacom, on the vision for the new entity, the India market, and how media agencies have changed.

CXO Moves: Kellogg India’s CMO quits; Dentsu and Meta lose top execs, a marketer become Jaguar Land Rover India’s MD

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Plus, people shuffle at Publicis Worldwide, Diageo India, Samsung India. Catch all the sxecutive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: Rishi Sunak, The Rise by Michael Ashcroft

For a non-British reader, the narrative of Rishi Sunak’s work as Secretary of Treasury under senior British Pakistani politician Sajid Javid, their working equation and the torpedoing events that led him to eventually succeed the latter at No.11 Downing Street offers novel insights. (Image source of book: Amazon)

In the book, painting a flawless portrait of Rishi Sunak is probably the reason why readers will feel that ‘something is missing’. There is no mention of the classic follies of youth or the swagger of fat young paychecks. Bookstrapping Rating: 3 stars

Kellogg India’s CMO Sumit Mathur quits the company

Sumit Mathur joined Kellogg India in 2017 as the director of marketing. He was in charge of leading the overall category strategy/vision and business P&L as part of the South Asia leadership team.

Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.

ACKO Tech hires Siddharth Vinayak Patankar as chief creative officer and editor-in-chief

Siddharth Vinayak Patankar will be responsible for the overall content strategy to build brand love to connect with the audience through engaging and educative content. The new content division’s first play will be in the automobile and technology spaces, where Patankar will also be editor-in-chief.

As the chief creative officer, Patankar will lead ACKO Tech’s newly created content division and create an end-to-end content platform for the wider audience.

How Jaaved Jaaferi wrote and danced his way into Indian advertising history

Jaaved Jaaferi highlighted, "Television had entered the scene and Doordarshan was the first channel. Then, came private channels. Zee TV was launched in 1992, and Sony Entertainment Television was launched in 1995. Earlier, the modes of communication were cinema screens and Doordarshan where popular shows would be screened. In the early 1990s, television advertising became much bigger." (Stills from the ads)

Actor Jaaved Jaaferi on how he entered the ad world, his take on advertising and how the Indian ad scene has changed and more.

Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand

On February 20, Storyboard18 reported that the former CEO of Cleartrip was expected to leave the firm. During his tenure, Ayyappan was also responsible for overseeing and driving the travel players' brand initiatives.

Ayyappan R, CEO, Cleartrip talks to Storyboard18’s Delshad Irani about revenge travel, key consumer trends, expectations, Flipkart and more.

Piramal Finance’s marketing chief Arvind Iyer: Building a brand has become democratic, which wasn’t the case 15 years ago

"There's a whole new wave of careers that juxtaposes tech and marketing. We are looking for people who can apply their minds to being a well-rounded growth marketer when it comes to building both organic and paid channels. And within that, there are a lot of sub-skill sets by way of content, design, and things like that. Brands that have been doing a lot of interesting work bootstrapping some of these roles," says Arvind Iyer, head-marketing, Piramal Capital & Housing Finance.

Arvind Iyer, head-marketing, Piramal Capital & Housing Finance talks about his learnings, taking inspiration from D2C brands and why hiring candidates with tech and marketing background has become a new trend.