Brand Makers – Page 306

Jaguar Land Rover India appoints Rajan Amba as managing director

Rajan Amba succeeds Rohit Suri, who is due to retire on 31st March.

Rajan Amba will be joining from Tata Motors Passenger Vehicles where, at present, he is the vice-president of sales, marketing and customer care.

CXO Moves: YouTube’s gets a new CEO; Riot Games, KidZania India, Cheil get senior executives

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Neal Mohan, chief executive officer, YouTube; Rahul Dhamdhere, chief marketing officer, KidZania India, Neeraj Bassi, chief growth officer, Cheil India; and Arun Rajappa, country manager - India and South Asia, Riot Games)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Dentsu Creative India’s Ajay Gahlaut calls it quits

The Indian unit of Dentsu Group Inc has been rocked by a series of senior-level exits since August 2021, potentially causing more departures and deepening turmoil at the advertising company.

Ajay Gahlaut was not reachable for comment at the time of filing this story. He joined the Japanese ad network in September 2021.

Bookstrapping: India’s pathways to success by Ganesh Natarajan and Ejaz Ghani

The book is a placeholder for a period in time, for those seeking to make sense of India’s somewhat dawdling, often chaotic but determined journey post independence.

The simplicity and foundational nature of the arguments in the book are akin to your grandmother reminding you of truths too inconvenient to implement. Bookstrapping rating: 3.5 stars.

10 things to know about YouTube’a new CEO, Neal Mohan

Neal Mohan previously served as YouTube's chief product officer, responsible for the platform's products, user experience, and trust and safety initiatives. (Image source via Twitter @ShaktiJha_)

Neal Mohan is the new addition to the global Indian origin CXO list. He takes over from Susan Wojcicki whose retirement marks and end of an era.

Susan Wojcicki steps down as YouTube’s CEO; Neal Mohan takes over

Since 2015, Neal Mohan has been the chief product officer, and has looked after YouTube products, user experience, trust and safety on a global level. He has managed creation and enforcement of platform policies, and has been accountable for overall business success and growth of YouTube. (Image source: LinkedIn)

Neal Mohan is armed with an experience of more than two decades and has worked across Accenture, DoubleClick, Microsoft, MMA Global, Google, 23andMe and Stitch Fix.

How small and mid-sized Indian ad agencies find their mojo, and grow

Agency executives believe that these days pitches are not worth it. As a result, many small and mid-size agencies are refusing to participate in a pitch if they aren’t paid for the time and effort they put into creating ideas and strategies. (Representative image by Craig McLachlan via Unsplash)

Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives.

MC Stan: The latest celebrity brand to emerge from Bigg Boss 16

MC Stan has already got himself a deal from Amazon Mini TV and his managers are in the midst of a selection process to sign on more brands.

The rapper is the latest to benefit from a Bigg Boss boost with partnership deals and endorsements pouring in just 48 hours after winning the reality show. His talent management agency has received over 20 offers from brands.

KidZania India appoints Rahul Dhamdhere as chief marketing officer

Rahul Dhamdhere, who has been working as Head of Marketing Operations at Nexus Malls for over the last five years, brings to the board his two decades of experience.

Rahul Dhamdhere, in his new role will lead strategic industry partnerships and alliances, group sales and the marketing departments.

From Oscars to Emily In Paris: Vahdam’s global CMO Sneha Beriwal on why the brand is brewing collaborative strategies

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

According to homegrown wellness brand Vahdam’s global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation.