Brand Makers – Page 242

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

Rajdeepak Das to spearhead Publicis Groupe’s new Creative Council for South Asia

Rajdeepak Das

Das will lead the overall creative direction, product, and thinking for the Groupe.

Bacardi elevates Vinay Golikeri to Managing Director for India and neighboring countries

Vinay Golikeri, MD - India & neighbouring countries, Bacardi

Golikeri will report to Vijay Subramaniam, Regional President, Asia, Middle East & Africa, and Global Travel Retail.

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.

CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more

Ogilvy gets a new India-born top boss in Devika Bulchandani, while Dentsu International loses its head, Wendy Clark. (Representational image: Brooke Lark via Unsplash)

All the key executive moves in the world of brands.

Bookstrapping: The Wicked Wit of Queen Elizabeth

The Queen occasionally muddled people up. When coming upon historian Andrew Roberts giving Kate Middleton a lesson on the history of the monarchy shortly before her wedding to Prince William, the Queen was convinced he was one of the Palace butlers! (Image: Richard Surman via Unsplash)

The Queen’s humour might be unintentional – when meeting guitar legend Eric Clapton in 2005, she enquired ‘Have you been playing a long time?’. Bookstrapping Rating: 3 stars

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

Decoding brands’ in-film integration strategies

A still from Netflix's Darlings starring Alia Bhatt and Shefali Shah. (Source: News18)

A recent case of “mistargetting” by brands in Netflix hit Darlings raised questions about in-film promotions.

Devika Bulchandani is Ogilvy’s new global CEO; Andy Main steps down

In this role, Bulchandani will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries.

Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing

"We are truly a mass brand and we want to be able to connect to people. Our brand positioning is about “connecting everyone through priceless possibilities”... cricket provides us with deep penetration across all the segments," says Raja Rajamannar, global CMCO, Mastercard.

The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.