Category: Brand Makers

Television still rules the roost when it comes to large brands: Dheeraj Sinha, FCB Group India

"There may be many reasons why a brand calls for pitches. Sometimes, it’s because of procedural reasons — they call for a pitch every three to five years, which just might happen to be during the festive season. Then there may be pitch requirements because the brand is not happy with the current work," says Dheeraj Sinha, CEO, India and South Asia, FCB Group.

But digital has also become strong and many campaigns are led by digital, says Dheeraj Sinha, the company’s Chief Executive Officer, in a conversation with Storyboard18.

Kapil Batra joins Lowe Lintas as President

Kapil Batra started off in 2007 as creative director at McCann Worldgroup and went on to work across Eleven Brandworks, and then joined McCann Worldgroup again as the creative director.

Previously, Kapil Batra led Wieden + Kennedy India as national creative director.

The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

Sunil Kataria further mentioned, "At the ISA, as a founding member of the WFA, we are committed to fostering stronger partnerships to drive greater effectiveness and efficiency in advertising. As one of the founders of ASCI, we are also collaborating with the ASCI Academy to support education, training, and research, with the goal of promoting ethical and transparent advertising practices. As one of the three constituent bodies of BARC, we are closely partnering with it towards advertisers getting robust and credible data and are optimistic about further partnering with them in the digital measurement area."

On his re-election as the Chairman, Kataria said, “With digital advertising thriving at the forefront of India’s growth story, we are poised to push the boundaries of innovation. This year, our mission is to advance our collective efforts in digital measurement, in collaboration with key industry stakeholders, ensuring we lead with purpose and progress.”

Noel Tata appointed Chairman of Tata Trusts following Ratan Tata’s passing

Noel Tata, who has longstanding ties with Tata Group's various businesses, will be the first family member since 2011 to simultaneously serve on the boards of both Tata Sons and Tata Trusts.

Noel Tata has been appointed chairman of Tata Trusts on October 11, succeeding his half-brother Ratan Tata, who passed away at the age of 86 on October 9.

Partha Basu appointed as Managing Director of Ashirwad by Aliaxis

With a career spanning over three decades, Mr. Partha Basu has held prominent positions at major corporations such as AkzoNobel, Coca-Cola, and KPMG. (Image source: Aliaxis)

Basu takes the helm of Bengaluru-headquartered Ashirvad, bringing over 30 years of leadership experience to drive performance and growth.

Nikhil Kamath makes U-turn on homeownership stance in upcoming podcast

Nikhil Kamath is an Indian entrepreneur and investor, best known as the co-founder of Zerodha, a leading retail stock brokerage firm, and True Beacon, an asset management company. (Image source: Forbes India)

Zerodha Co-founder Nikhil Kamath reveals his unexpected decision to buy a house, despite his long-standing belief in renting, during a candid conversation on the upcoming podcast ‘From Blueprints to Billions: Nikhil, Irfan, Nirupa & Karan Tell All’.