Category: Brand Makers

Nespresso sees ‘massive potential’ as it enters India’s emerging premium coffee market

Nespresso's global chief Navratil likened the evolution to that of wine culture, with consumers increasingly seeking to become connoisseurs. Social media and the proliferation of specialty coffee shops have helped accelerate this transformation. “You want a good machine at home - it’s a reflection of who you are and what you value,” he noted.

“For the first time, we are seeing coffee consumed not just for stimulation but for pleasure,” said Philipp Navratil, global CEO of Nespresso. That shift is driving demand for premiumisation – a trend marked by a deeper consumer interest in origin, production methods, and sustainability.

‘No Skill Involved’: Chhattisgarh HC directs probe into opinion trading apps

Granting this request, the High Court has allowed the state three more weeks to file a comprehensive affidavit and has called upon the Union Government to submit its response as well.

The affidavit also disclosed that while the petitioner had named platforms such as Probo, Better Opinions, Coolboost (Predchamp), TradeX, and Sports Baazi, no official complaints had been received against them.

Honasa Consumer’s CMO Anuja Mishra steps down

Anuja Mishra began her career as a summer intern at Reckitt Benckiser, and then moved to Nestle as a national account manager.

Anuja Mishra has worked across Reckitt Benckiser, Nestle, Hewitt Associates, PepsiCo and Godrej Consumer Products Limited.

Bookstrapping – Nalanda: How It Changed The World by Abhay K

Nalanda was never a university built with a blue print. It was initially a stupa in honour of Sariputra, the scholar. Then it became a Vihara for Buddhist monks and finally it evolved into a University (Mahavihara) in the 5th century of the common era, highlights Reeta Ramamurthy Gupta in her review. (Image Source: X)

In this week’s Bookstrapping, reviewer Reeta Ramamurthy Gupta highlights that the Author Abhay K offers a good range of explanations for Nalanda’s decline – foreign invasions, the resurgence of Brahminism and the decline of patronage to Buddhism.

Make sure you are always available at the right place, and at the right time: Mukesh Bajpai, AMD India

AMD India's Mukesh Bajpai stated, "I restrain myself from spending too much time on social media because I want to retain my original thoughts, views and perspectives and not get influenced by too much noise which is going around on social media. But, I normally get my social media mix from LinkedIn, YouTube and Reddit."

Mukesh Bajpai, marketing head, AMD India, says his favourite life hack is plan tomorrow before today ends.

EXCLUSIVE: Sir Martin Sorrell speaks on CCI’s media cartel raids and investigation

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

Sir Martin Sorrell added a word of caution, “You can’t assume anything until you know what it is they (CCI) were asked to look at and what they are looking at and what their conclusions are.”