PUMA appoints ex-Adidas sales head as CEO, announces leadership changes

Arthur Hoeld is well-regarded for his leadership in transforming Adidas "Originals" division, helping it generate more than 7 billion Euros in sales.

Arthur Hoeld, a seasoned sports industry leader with over 26 years of experience, previously served as an Executive Board member at Adidas, where he was instrumental in transforming the “Originals” division.