Brand Makers – Page 17

HUL acquires 90.5% stake in premium beauty brand Minimalist

Minimalist has become a Rs 500 crore annual run rate business

HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years

Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data

Sudhanshu Vats believes marketers must learn to mine and analyze this data to build meaningful and targeted campaigns. This also requires a strong focus on responsible data usage, as consumers are becoming more aware of how their data is being used.

As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.

Deepak Agrawal appointed as LinkedIn’s chief AI officer

Deepak Agrawal previously worked at Pinterest, where he served as the Chief AI Officer and VP of Consumer Trust Engineering. (Image: Pinterest)

Deepak Agrawal previously led LinkedIn’s AI initiatives as Vice President for eight years, spearheading innovations that have become integral to the platform’s data-driven systems and personalized member experiences.

Pragya Bijalwann appointed as Head of Marketing at Voltas

With a diverse career across the lubricants, paints, and consumer good industries, she has honed her expertise in areas such as strategy, financial management, team leadership, and operational excellence.

Pragya Bijalwann previously worked as a Chief Marketing Officer at Crompton Greaves Consumer Electricals Limited, and spearheaded the marketing domain for the company’s entire business units.

BIS draft guidelines streamlines advertising standards on e-commerce platforms

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

The Bureau of Indian Standards will accept feedback from stakeholders till February 15, aims to to benefit both consumers and other stakeholders involved in the e-commerce business.

Breaking: ZEEL’s Shiva Chinnasamy quits, marking two major exits in last 30 days

Prior to ZEEL, Chinnasamy held positions with global companies such as Rippling, Google, Amazon, Tesco, and Verizon Labs.

Industry sources have confirmed to Storyboard18 that Shiva Chinnasamy, ZEEL’s CTPO who joined in September 2024 quit for better future goals.

GroupM axes global CEO positions across agencies, streamlines leadership under CEO Brian Lesser

GroupM has also appointed McKinsey & Company’s Emily Del Greco as its new Global Chief Operating Officer (COO).

CRED’s Kunal Shah to join Storyboard18’s Global Pioneers Summit in March

The Global Pioneers Summit 2025 unites top innovators and decision-makers to explore disruptive ideas and foster impactful collaborations. Uncover strategies for overcoming challenges, driving innovation, and creating billion-dollar success stories.

Zerodha CEO claims advertising would have just fattened Google and Meta’s wallets

“If we had advertised, much of our profits would have gone to Google and Meta,” says Nithin Kamath, Zerodha’s co-founder and CEO while explaining the firm’s advertising approach.

Third Wave Coffee appoints Akshat Arora as Marketing Director

Arora in his new role will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels

Before joining Third Wave Coffee, Arora had contributed to the growth of several other renowned brands like Tim Hortons, Bisleri and Jaguar Land Rover.