Category: Agency News

Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

In response to advertisers raising concerns about uploading multiple SDCs on daily basis, industry has come up with AI-based offerings to help advertisers navigate this transition. Not only these tools reduce the time spent on uploading SDC, but also drive efficiency, and ensure regulatory checks.

IdeateLab reboots to become “The Outcome People”

IdeateLab starts at the Business Objective level, not just Marketing or Communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (Creative & Consult, Engage & Execute, Optimise & Operate) framework.

To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a new logo.

Godrej Capital partners with Platinum Outdoor for multicity OOH campaign

Over a span of 20 days, Platinum Outdoor strategically placed over 170 high-impact units across key locations including high-traffic arterial roads, junctions, market areas, and industrial belts.

With a strategic media mix spanning 28 cities, the campaign aims to amplify awareness and consideration among potential customers that aligns with the Godrej Capital’s vision to target hub and spoke markets.

OpraahFx forays into meme marketing; launches ‘OhsoFunny’

OpraahFx already has three verticals: OP Gaming, OP Glam, and OPTech, and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

Over 40 top mainstream meme creators will work exclusively under OpraahFx banner, to deliver on-demand content tailored to brand requirements.

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

One may argue to be less critical of the dismal performance of the Indian contingent at Cannes Lions this year, considering everyone goes through a ‘phase’. However it is to be noted that India is home to more than 40,000 ad agencies. (Photo: Unsplash)

What does the poor performance of Indian ad agencies at Cannes Lions 2024 mean for the ad industry and ecosystem?

Today, CFOs are strategic partners to the agency’s leadership: Anurag Bansal, DDB Mudra Group

"Over the years, the role of a CFO in an advertising agency has undergone significant transformation. Traditionally viewed as primarily responsible for financial management and reporting, the modern CFO now plays a multifaceted role at the intersection of finance, strategy, and operations," stated Anurag Bansal, Chief Financial Officer (CFO) and Chief Operating Officer (COO), DDB Mudra Group.

Anurag Bansal, the CFO and COO of the group, says that the modern CFO is often at the forefront of digital transformation to streamline processes, enhance capabilities, and improve financial performance.