Category: Advertising

Adlanders say Goafest needs radical reinvention; Must address real issues eroding the industry

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Is Goafest still as exciting and relevant to creative professionals today as it was twenty years ago to the then-agency heads? Storyboard18 asked attendees and adland executives.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

Bold Care’s co-founder Rajat Jadhav
reveals what Ranveer Singh campaign did for the brand

Bold Care's co-founder and CEO Rajat Jadhav stated, "As a brand, I think we’re different because of our methodical approach and mission to provide sexual wellness solutions that work. Since the beginning, we’ve had two main objectives - to help men come to terms with their sexual health concerns and provide simple, accessible solutions which are backed by scientific research."

Rajat Jadhav, co-founder and CEO of Bold Care talks about the brand giving a humorous twist to de-stigmatise men’s sexual health.

Dream11 launches ‘Yeh Sabka Dream Hai’ campaign for the T20 World Cup

The campaign captures the solidarity of the whole country in support of Team India and the collective hope and aspiration for a triumphant finish in the upcoming 2024 ICC Men's T20 World Cup.

The series of films highlights how a mother’s unique nurturing touch supports and elevates their children, represented by the Indian Cricket Team.

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

IAS expands global measurement of Amazon Properties

IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Repeated ad violations by Mamaearth parent may adversely impact brand trust, say experts

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A growing number of new-age and digital-first brands are violating ASCI guidelines; experts and the self-regulatory body warn of the implications, which include a decline in consumer loyalty and trust.

Great leadership is a myth, says Sanjiv Mehta

Sanjiv Mehta - Executive Chairman, L Catterton India

Speaking at Goafest 2024 about ‘Navigating The Age of Adaptablity: Leading with Vision, Flexiblity, and Purpose’, Sanjiv Mehta, Executive Chairman, L Catterton India
delved into the critical elements of leading with vision, flexibility, innovation, agility, and dynamic purpose in today’s ever-changing market landscape.

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

MyGlamm part of the Good Glamm Group, has launched a campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack.