Category: Advertising

Agoda launches new campaign; ropes in Ayushmann Khurrana again

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

Zomato unveils ‘Match Ho Toh Zomato’ campaign starring Ranveer Singh and Samantha Ruth Prabhu

mIt captures India's love for food and cricket as a group of friends, including Singh and Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. (Stills from the campaign)

The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup.

Avg. ad volume per channel per match surged by 20% in IPL 17 compared to IPL 16: TAM

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Ad volumes rebounded in the IPL 17 season after a 50% drop in IPL 16 over the previous year. Also, the categories, advertisers, and brands tally increased by 40%, 26%, and 21% respectively this season compared to the last season.

Adlanders say Goafest needs radical reinvention; Must address real issues eroding the industry

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Is Goafest still as exciting and relevant to creative professionals today as it was twenty years ago to the then-agency heads? Storyboard18 asked attendees and adland executives.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

Bold Care’s co-founder Rajat Jadhav
reveals what Ranveer Singh campaign did for the brand

Bold Care's co-founder and CEO Rajat Jadhav stated, "As a brand, I think we’re different because of our methodical approach and mission to provide sexual wellness solutions that work. Since the beginning, we’ve had two main objectives - to help men come to terms with their sexual health concerns and provide simple, accessible solutions which are backed by scientific research."

Rajat Jadhav, co-founder and CEO of Bold Care talks about the brand giving a humorous twist to de-stigmatise men’s sexual health.

Dream11 launches ‘Yeh Sabka Dream Hai’ campaign for the T20 World Cup

The campaign captures the solidarity of the whole country in support of Team India and the collective hope and aspiration for a triumphant finish in the upcoming 2024 ICC Men's T20 World Cup.

The series of films highlights how a mother’s unique nurturing touch supports and elevates their children, represented by the Indian Cricket Team.

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

IAS expands global measurement of Amazon Properties

IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.