Advertising – Page 82 – storyboard18

Despite 10K ‘self-declaration certificates’ uploaded, it’s not ‘business as usual’ for advertisers

Majority of brands are cautious and are taking a wait-and-watch approach towards this new mechanism. Furthermore, some are also waiting for the first movers to pick up the baton and work towards it. (Photo by Firmbee.com on Unsplash)

The Supreme Court directive to upload a ‘self-declaration certificate’ for every ad has significantly reduced the volume of ads for advertisers. They prefer to err on the side of caution at the moment, but they also face challenges from a ‘laggy and cumbersome’ mechanism.

Poor show for Indian agencies at Cannes Lions; Credit dispute over a Jindal Steel ad adds to meagre metal haul

Day 3 takes India’s total tally to 12.

Day 3 results revealed a small haul for Indian agencies and brands, having picked up three more Lions.

Blinkit, Zepto are quickly losing consumer trust | Self-declaration certificate = more than 6K entries uploaded

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

PVR INOX unveils ‘Fresh Dekho. Bada Dekho’ campaign featuring Kartik Aaryan

The film will run in cinemas, on digital platforms as well as on TV.

In the campaign video, he narrates the magic of cinema, emphasizing the unique energy and collective experience that only a cinema hall can offer.

Kroll’s Aviral Jain on Virat Kohli reclaiming top spot with brand value of $227.9 million

Earlier in June, Virat Kohli-backed Wrogn had raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands.

Kiara Advani’s climb from rank 16 to 12 and Rashmika Mandanna’s move from rank 25 to 20 underscored their notable upward trajectory in the celebrity rankings.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

Mahindra commemorates 25 Years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative

his initiative aims to honour the courage, sacrifice, and resilience of the soldiers.

Mahindra will utilize their extensive network to deliver messages from Mahindra Dealerships to three locations of military significance from where convoys of Mahindra SUVs will flag off.

Ogilvy, Leo Burnett, VML and Early Man Film bag Silver and Bronze Lions on Day 2 of Cannes Lions 2024

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

Indian agencies picked up a total of three more Lions on June 18 at the ongoing festival, taking the total tally for India to 9.

Birla Opus launches its new thematic communication

In February 2024, the Aditya Birla Group entered into the paint industry with the launch of Birla Opus. The company plans to establish six manufacturing facilities nationwide by 2025.

The film showcases Hi-Definition, 3D feature animation with silhouettes. It has a track created by Indian composer with the message – ‘Duniya Ko Rang Do’ (Colour the world).

Maruti Suzuki’s Partho Banerjee on targeting young eco conscious consumers and more

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, says that the campaign aims to dispel any perception in the market that S-CNG vehicles are less than their petrol counterparts.