Category: Advertising

MediBuddy’s Mother’s Day campaign #MaaKiSehat celebrates moms as eternal caregivers

By offering convenient access to doctors through its platform, MediBuddy allows mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.

Swiss watchmaker Movado partners with Sidharth Malhotra

“As the Indian ambassador for Movado, I'm proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” says actor, Sidharth Malhotra.

The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.

Hero Vired rolls out ‘A Letter to my Child’ on the occasion of Mother’s Day

With prevalent challenges faced by women, as revealed by the Women in Modern Workplaces in India report, which highlighted how 70 percent of women expressed difficulties in balancing work-life issues as a primary obstacle to career advancement and 55 percent advocated for specialized upskilling programs for women returning to work after a career break. (Stills from the video)

The campaign features real-life supermoms from Hero Vired’s learner community who penned heartfelt letters to their children reflecting the challenges these moms face while balancing work and family.

Prega News launches new video campaign #LetThemDecide

#LetThemDecide, Prega News' poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions.

Prega News takes a step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

How to make a winning pitch: Your input defines your output, says 22feet Tribal Worldwide’s Shikha Davessar

Shikha Davessar, EVP and Head – Client Business, 22feet Tribal Worldwide, stated, "The pitching process is very costly because an agency puts a lot of energy into 2-3 weeks to create a campaign, which takes months to complete. The only sole objective is when you have gotten into the pitch, you need to win it. There is no option of losing the pitch. What we have also noticed is that there are many agencies that are so desperate to get the brand, that they don’t ask for a pitch fee. But, we need to be paid for the effort we are putting in."

“Sometimes, it’s so important to understand the strategy of the brand, that if you don’t get that correct, no matter what kind of output you deliver, they will never buy it, ” says Shikha Davessar of 22feet Tribal Worldwide.

Parksons Cartamundi unveils new digital film “Asli Fan Khelta Hai!”

The newly launched film conceptualized by Schbang Motion Pictures, highlights how Asli Fans are the true stars, capturing their energy and passion that truly defines cricket. With the tagline "Asli Fan Khelta Hai!'

This campaign celebrates the die-hard cricket fandom of Mumbai and how the joy of playing cards strengthens that passion.