Advertising – Page 83

Digitas India takes Duolingo mascot to Lakme Fashion Week

Throughout the event, Duo engaged with fellow creators, attendees, and even photobombed.

The owl was spotted donning outfits inspired by pop-culture and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.

Fixderma joins Delhi Capitals as associate sponsor for upcoming Tata IPL season

Additionally, viewers can anticipate the integration of Fixderma's Shadow Sunscreen range into various promotional activities.

As part of this partnership, the Fixderma logo will be on the lead arm of Delhi Capital jerseys, throughout the tournament.

Patanjali Ayurved apologises to Supreme Court for ad mishap

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

In the affidavit they said they will ensure that such advertisements are not issued in the future.

JioCinema breaks records: 18 sponsors, 250+ advertisers onboard for TATA IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

JioCinema is also in advanced discussions with multiple other brands and more are expected to join before the first match of TATA IPL beginning on March 22.

Alcobev companies seek clarification on classification between brand extension and surrogate advertising

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

As stated by two alcobev companies, the Central Consumer Protection Authority’s (CCPA) new directive requires the companies to submit details highlighting their business activities related to brand extensions.

Angel One announces partnership with IPL

A still from the ad

This partnership with BCCI underscores Angel One’s long-term vision and commitment to unlocking new avenues for growth and expansion.

Unacademy launches new campaign with Sachin Tendulkar

Filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy Educators cheering on a student as she strives to crack her dream exam.

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

Revolt Motors rolls out ‘Built for Genaration Why’ campaign

The campaign is geared towards new age riders. (Stills from the campaign)

The ‘Built for Generation Why’ campaign highlights the bike’s 150 km range on a single charge, paired with a monthly EMI starting at Rs 2799/.

Yes Bank partners with Indian Olympic Association as official banking partner

The partnership between YES BANK and Indian Olympic Association has been facilitated by IOS Sports & Entertainment.

Yes Bank also introduced ‘YES Glory’, a special savings account proposition for the Indian Olympic contingent heading to Paris 2024. The benefits of ‘YES Glory’ will also be available to the athletes’ immediate family members.