Advertising – Page 84

New research accuses big tech accused of spreading misinformation through political ads

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

While a recent report by Eko and India Civil Watch International revealed how political ads on big tech platforms are violating their own quality codes, in April 2024, Storyboard18 also reported a Mozilla Foundation and CheckFirst research that exposed the faults in the ad transparency tools of these platforms that could lead to misinformation and manipulation.

Eyewear brand QUE launches #QUEaaRahaHai with Shikhar Dhawan

Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses.

Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and ambassador.

Cannes Lions presents lifetime achievement award, the Lion of St Mark, to Jacques Séguéla

For Carrefour, Jacques Seguela produced the landmark work with ‘Produits Libres’, while for Citroën he sent a Citroën AX hurtling down the Great Wall of China and was the first advertiser to dare to name a Citroën after Picasso – to which it was said ‘the public will applaud, the art world will whistle’.

France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June.

Veritaas Advertising marks a stellar start on its debut after listing

Established in 2018, Veritaas Advertising is one of Kolkata’s leading advertising companies that has over 30 years of experience in the field of outdoor advertising.

The company provides comprehensive advertising solutions and media services that encompass brand strategy, events, and outdoor (OOH) media services.

Bata rolls out ‘Try and Fly’ campaign featuring 9 to 9 collection

Every participant will win assured prizes, lucky winners every week will get an all expense paid trip to Goa and bumper prize winners stand a chance to win an all-expense paid trip to international holiday destinations.

The ‘9 to 9’ collection features a range of fashionable and all-occasion footwear.

Upstox forays into insurance distribution; launches new campaign video

The video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. (Still from the campaign)

Currently, the insurance penetration in India stands at 4.2 percent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance.

Policybazaar rolls out new ad campaign on exceptional claims assistance

Right from a fender-bender to a serious collision - getting into an accident can be quite a daunting experience. Facilitating quick and effective claims settlement has been a focus area that Policybazaar has been working on, mentioned the company.

The campaign features a series of advertisements that feature situations where Policybazaar’s experts come to the policyholder’s rescue.

Whisper teaches young girls – Periods ka matlab healthy hai aap!

In India today, girls as young as eight years of age are beginning their menstrual cycle, as per several reports, and so are at a higher risk of dropping out from school due to lack of period education. This could lead to escalation in absenteeism and increased drop out rate if they do not learn and are made aware at the right time. (Stills from the campaign)

Whisper’s new film features young eight-year-old girls who know nothing about menstruation and think up the worst possible scenarios as the cause of unexpected bleeding in one of their friends.

Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce

Manoj Bajpayee in one of the Amazon Fresh ad campaigns

The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.

Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

The installation combines intricate cutout panels with spectacular lighting, highlighted the company. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting shadows.

The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala.