Category: Advertising

Advertisers rush to release new ads before June 18; Advised to not issue new ads without SDC after June 18

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Given the complexities and practical challenges highlighted by various ad and media industry stakeholders in implementing the self-declaration certificate mechanism, industry bodies have asked the MIB to postpone the process until there is clarity from SC and concerns are addressed by authorities.

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Wakefit brings on-board David Warner as ‘Pushpa Raj’ to unveil new AI-powered ‘Zense’ range

Warner's portrayal, complete with Pushpa Raj's iconic gestures, promotes Wakefit's new product, Regul8, India's first mattress temperature controller.

As part of the launch, the brand has come up with a brand film featuring Australian cricketer David Warner as Pushpa Raj from the ‘Pushpa’ movie. The ad garnered global attention, including praise from Allu Arjun, the original Pushpa. 

Škoda Auto India celebrates 129 years with Škoda Drive of Belief campaign

Campaign will continue till June 19, 2024 post which winners will be announced on June 24th, 2024.

As a brand that is driven by customers who are self-made individuals, Škoda Drive of Belief invites every individual, even those who are not Škoda customers, to share their personal and professional stories of achievement, the journeys they’ve undertaken, and the challenges they’ve overcome, on a common platform.

Bumble launches Opening Moves featuring Bollywood actors Khushi Kapoor and Vedang Raina

In Bumble’s new film, Khushi and Vedang bond over Bumble's new Opening Moves feature, with Khushi asking Vedang questions like “Most iconic first date idea?” and “What’s your guilty pleasure?”.

Opening Moves is the dating app’s new feature added to their Make The First Move functionality that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control.

Hero Vired celebrates Father’s Day with a campaign featuring a comic strip

Akshay Munjal, Founder and CEO of Hero Vired, commented, "Father's Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling - setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities."

The campaign features a comic strip, highlighting how fatherly teachings have evolved over time.

Many Fortune-500 CMOs are very frustrated. But they don’t know where to go, says Gary Vaynerchuk

"I grew up in Edison, New Jersey, in the 80s. That was literally the epicenter in America of Indian immigrants in the 80s. I do actually believe that me growing up with a lot of Indian immigrants connected me to the culture in a way that's really positive."

As Gary Vaynerchuk’s VaynerMedia enters another global market with India, the celebrated founder believes independent global agencies like his can become an alternative to the traditional holding company and their agency networks.