Advertising – Page 84

We want to own the narrative on hydration in the country: Bisleri’s Tushar Malhotra

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.

Sunfeast Dark Fantasy unveils ‘Har Tiffin Ki Sweet Ending’ campaign starring Shah Rukh Khan

A still from the campaign

The ‘Har Tiffin Ki Sweet Ending’ campaign will be rolled out across various digital media platforms across the country.

Abby Awards 2024 gets 3506 entries from 273 companies

The introduction of three new age categories – digital, mobile, and technology, has collectively garnered 626 entries from 75 companies. Additionally, responding to industry demands, the inclusion of the health category and new sub-categories in trending subjects like AI, Virtual Reality, and Sustainable Practices has further demonstrated the awards’ commitment to staying abreast of industry trends and demands.

From agencies and clients, from digital and media companies to specialist companies, the awards have witnessed a record-breaking increase in participation over the past three years.

Dream 11 emerges most recalled brand advertiser with 81 percent recall rate: Report

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

According to the report by Hansa Research, legacy brands like Tata Salt and Amul have also capitalized on the massive viewership of IPL to promote their products.

LinkedIn launches new brand campaign ‘Stronger Together’

A still from the campaign

The campaign displays how the power of networking can help professionals in India boost confidence, discover new opportunities, and progress their careers in an evolving labour market.

Pee Safe launches new campaign in honour of Menstrual Hygiene Day

With the alarming statistic that 8 in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

The campaign, centered around the hashtag #PeriodFriendlyWorld, aligns with the global theme of creating a more inclusive environment for menstruators.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

Category: Advertising