Category: Advertising

Britannia and Mindshare roll out AI-powered camera campaign for NutriChoice featuring Ranveer Singh

Utilising image tracking in 3D space, the camera employs feature points to generate immersive mixed-reality 3D content. With an operating speed of 60 frames per second, the camera ensures video playback, even during image translation or rotation. Powering this technology is the visual transformer, an AI model engineered for similarity matching and image recognition.

With this campaign, consumers will be able to scan the QR code on their smartphones leading to experiencing a video from Bollywood actor Ranveer Singh within their smartphone camera experience.

Supreme Court summons Baba Ramdev and Patanjali MD over misleading ads case

“You have not covered yourself with glory. You will have to explain how you can decide what we can do,” the apex court informed the IMA’s lawyer.

This comes as part of ongoing proceedings where the Supreme Court previously issued a contempt notice against Patanjali Ayurved for persisting with misleading advertisements regarding medicinal cures.

Over Rs. 100 crore spent on political ads on Google, BJP leads the advertising chart

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

BJP spent Rs 31.1 crore on Google Ads and Rs 6.06 crore on Meta in the last three months

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Ads can now be shot for free on govt land in Maharashtra

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

While waiving off charges for shoots at state-owned public places, the government resolution (GR) stated that a security deposit of Rs 40,000 will have to be paid for ad shoots.

Lintas’s former vice chairman Fali Vakeel passes away

Throughout his career, Fali Vakeel witnessed the evolution of the advertising industry. He was titled as the 'Last of the Mad Men in Indian advertising,' by his colleagues and peers in the industry.

Even after Fali Vakeel’s retirement as vice chairman of Lintas, Fali Vakeel remained deeply intertwined with the agency, serving as the Trustee of its Employee Welfare Trust.

Britannia & Talented partner with six athletes to encourage hunger for sports beyond cricket

Britannia recruited Talented.Agency to conceptualise a new vision for India, one that is as inclusive as it is hopeful and it was done in partnership with JSW Sports. Thus born was #HungryForGold – their latest campaign featuring six of India’s athletes representing diverse sports, genders and states across the country.

The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing), Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and Avinash Sable (Steeplechase).