Advertising – Page 85

D2C company Vestige launches V20 campaign to celebrate efforts of direct sellers and companies

he V20 campaign encapsulates a journey of growth and impact as Vestige continues to empower individuals and communities through innovative products and business opportunities.

The campaign, featuring a video – From Struggles to Success: Salute to Vestige Distributors, applauds the efforts and contributions of Indian direct sellers and direct-selling companies in the growth of the industry.

Yogesh Tewari of Too Yumm! on healthy snacking, Gen Z’s preferences, and partnering with Lucknow Super Giants

Yogesh Tewari, Vice President of Marketing, Too Yumm!

Yogesh Tewari, Vice President of Marketing, Too Yumm! discusses the genesis of the No Palm Oil campaign, rationale behind partnering with Lucknow Super Giants, how Gen Z wants extreme and more.

‘Maalik’ versus MNC: Truth about working with Indian promoter-run firms

In terms of remuneration, MNCs have standardised compensation packages that align with their global guidelines and policies. In fact, promoter-led companies in many cases pay even more than MNCs.

It is often said that MNC clients are too rigid in accepting new ideas since they have an international legacy to protect but they certainly do come with quality standards. On the other hand, Indian promoter-run firms are too unreasonable but can take on daring ideas.

Gail (India) Limited launches ‘Waah Kya Energy Hai’ campaign to promote clean and sustainable fuel choices

The campaign is strategically geared towards engaging retail Natural Gas consumers across India.

Actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan play key roles in the four episodic short films, adding a relatable and compelling touch to the message of sustainability and progress.

Deepika Padukone’s 82°E plans to raise Rs 50 crore: Report

Deepika Padukone's self-care startup 82°E is planning to raise Rs 50 crore for expansion, growth, and corporate purposes.

82°E board had passed a resolution to issue 50 lakh series seed 2 CCPS at an issue price of Rs 100 each to raise Rs 50 crore

Cars24 launches multi-brand car service and repair brand ‘Fourdoor’ with ‘बे-CAR’ campaign

The campaign is already live on social media platforms such as Youtube and Instagram.

बे-CAR’ campaign highlights and addresses these pain points creatively and humorously and introduces Cars24’s latest service ‘Fourdoor’.

Gary Vaynerchuk bullish on India; VaynerMedia launches new office in the country

Salman Moin, Country Manager, India, VaynerMedia APAC; Gary Vaynerchuk, CEO, VaynerMedia; Tim Lindley, Managing Director, VaynerMedia APAC

VaynerMedia previously operated in strategic partnership with local agency Step1, that will now operate as VaynerMedia India.

Citroën’s Shishir Mishra on how sustainability takes center stage in the automobile brand’s strategic vision

Shishir Mishra, Brand Director, Citroën India

Shishir Mishra, Brand Director, Citroën India discusses the rationale behind Citroën’s partnership with MS Dhoni, on deploying over 50% more money on the ‘Do What Matters’ campaign and more.

Citroën, Cab-E sign MoU for 2000 Citroën ë-C3 EVs over the year

Citroën has signed a MoU with urban e-mobility firm Cab-E, to introduce over 2000 Citroën ë-C3 EVs in Cab-E’s fleet in the Mumbai and Pune region, this year.

French car manufacturer Citroën sign MoU with CAB-EEZ Infra Tech Pvt Limited (Cab-E), to introduce over 2000 Citroën ë-C3 electric vehicles

‘Modern Family’ star Sofia Vergara appointed as Schwarzkopf’s global brand ambassador

The German haircare brand said that the campaign "aims to inspire consumers to embrace their true selves and own the story they want to share with the world".

The Griselda and Modern Family star will front the Henkel-owned hair care brand’s new campaign, ‘What Story Will You Tell?’