Advertising – Page 86

‘Modern Family’ star Sofia Vergara appointed as Schwarzkopf’s global brand ambassador

The German haircare brand said that the campaign "aims to inspire consumers to embrace their true selves and own the story they want to share with the world".

The Griselda and Modern Family star will front the Henkel-owned hair care brand’s new campaign, ‘What Story Will You Tell?’

Virat Kohli teams up with influencers Aamir Ali, Kamiya Jani, in HSBC India’s latest ad campaign

The five commercial films showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution.

HSBC’s ad campaign features brand ambassador Virat Kohli and popular social media influencers Aamir Ali, Kamiya Jani, and others. The ad campaign showcases HSBC products in five 30-second commercial films.

Aditya Birla Group adds nostalgic twist to environmental awareness with the #JoJodeWohiSamajhdaar campaign

The film weaves the narrative into a poem that says how the formula of reuse, reduce, recycle, and restore is what will lead us to a greener tomorrow. And the one who embraces that is "samajhdaar" (wise).

Aditya Birla Group has launched an awareness campaign called, “JoJodeWohiSamajhdaar” in which it delivered the message of reuse, reduce, recycle, and restore.

Kurlon unveils new logo; launches brand campaign ‘Life banegi Hula Hula’

A still from the campaign

The multimedia campaign launched earlier this month and is set to gain momentum during the ICC T20 Cricket World Cup.

Castrol launches new EDGE product range with ad campaign starring Shah Rukh Khan

The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.

Castrol’s latest campaign TVC ‘Stay Ahead’ features its brand ambassador Shah Rukh. Castrol is an associate sponsor for broadcast of the T20 World Cup and Wimbledon on Disney Star.

Posterscope and Milton make going back-to-school fun in latest campaign

Based on Milton’s insights, the campaign focused heavily on South and West India, identified as key potential markets.

The ‘Milton Liya Kya?’campaign aims to create awareness about the brand’s vibrant range of bottles and tiffins, and utilised a mix of traditional and DOOH media.

mediasmart and TCL ink global strategic partnership to enhance CTV Advertising

The partnership aims to unlock a multitude of advertising opportunities for brands, while democratizing the rapidly growing CTV space beyond the Walled Gardens.

mediasmart and TCL will co-create solutions on Home Screen allowing brands to advertise based on their brand objectives. One of the key product offerings as part of this would be their “TV+ offering” that specifically helps advertisers to target consumers moving from Linear television.

Swiggy Instamart launches new ad featuring Rohit Sharma and Ritika Sajdeh

Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

This film is part of the ‘Yeh Se Leke Woh Tak’ campaign.

United Airlines launches media network, Kinective Media

Kinective Media, a real-time, adtech-enabled traveler media network, plans a formal commercial launch at the Cannes Lions International Festival of Creativity. (Image source: United Airlines)

The advertising technology platform uses United’s data to create anonymised audience segments that marketers can reach on the airline’s mobile app, and inflight entertainment screens.

Advertisers fear ‘unviable’ ad self-declaration mechanism will hurt innovation, creativity; Ask for practical solutions

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

Stakeholders and industry experts believe that while the self-declaration is a step in the right direction, the mechanism must not end up squashing the aim of the government’s initiative which is to ultimately end the menace of misleading ads that hurt the end consumer.