Category: Advertising

Google ad revenue at $61.66 billion in March quarter; revenue from YouTube ads hits $8 billion

Compensation expenses included employee severance and related charges for the three months ended March 31, 2024 of $716 million, a $1.3 billion decrease in severance and related charges as compared to the three months ended March 31, 2023. (Image source: World Economic Forum)

Alphabet said it is consolidating teams that focus on building artificial intelligence (AI) models across Google Research and Google DeepMind to further accelerate Alphabet’s progress in AI.

Alia Bhatt and Ranveer Singh highlight the convenience of booking flights and hotels in MakeMyTrip’s new campaign

This campaign was conceptualized by the creative agency, Moonshot and films have been written by Devaiah Bopanna, Puneet Chadha and Deep Joshi. (Stills from the campaign)

The first film presents Alia Bhatt and Ranveer Singh newlywed couple on their wedding night, still trying to find their footing with each other. In the second film, viewers are drawn into the middle of a suspenseful scene – where Singh, playing an international spy/agent, unearths the location of a most wanted person.

Bank of Baroda rolls out ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign featuring actor Kunaal Roy Kapur

In Phase 3 of the #PehchaanCon campaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. These videos illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. (Stills from the campaign)

The latest campaign seeks to raise awareness about new-age financial frauds such as artificial intelligence-generated deepfake scams that can succeed in duping even the most vigilant customers.

Greenpanel launches IPL campaign crafted by L&K Saatchi & Saatchi

Maintaining the campaign's signature tagline, "Greenpanel HDWR, MDF ka doosra naam," the TVC takes viewers on a hilarious journey featuring cricket stars David Warner, Rishabh Pant, and Anrich Nortje

The TVC will be aired on over 20 television channels and streamed on OTT platforms, ensuring widespread visibility across both traditional and digital platforms.

Farmley launches ‘We Don’t Have An IPL Campaign’

Set in the background of desi heartland, Farmley's posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

Going beyond the predictable, Farmley has opted for a subtle approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for.

Corona introduces sunset view rating for hotels in new campaign

Developed by an interdisciplinary team of atmospheric scientists and big data analysts, the rating system utilizes 43 years of historical atmospheric data from ECMWF and NASA to establish a new benchmark in sunset quality. The prediction model analyses various parameters such as location, wind speed, AQI and cloud cover to score the sunset quality from a hotel room on a 5-point scale.

With nearly 90 percent of people in cities spending their time indoors, sun tourism has been on the rise. Recognising this trend, Corona India set out to create a a sunset visual quality rating system akin to a Michelin Star for restaurants.

Goafest 2024 unveils the festival theme ‘The Age of Adaptability’

This year's festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Goafest 2024 will continue to host Abby Awards and is expected to draw participants from all corners of India and beyond.

As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.