Advertising – Page 81

Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands

Digital media is poised for +15.9% growth, the surge is propelled by the Government of India’s thrust on digital infrastructure, making internet accessible and affordable, says Magna report.

The advertising revenue to grow +11.8% this year. CPG, Auto, Retail, Government and Political advertising, and Finance are expected to be the most dominant sectors contributing to India’s adex growth in 2024,

IRDAI prohibits insurance firms from advertising ULIPs as ‘investment product’

In FY24, the FDI in the I&B sector increased by 87% to reach Rs 7,012 crore, which was up from Rs 3,745 crore in FY23. (Photo: Unsplash)

IRDAI said that Unit-linked or index-linked insurance products shall not be advertised as ‘investment products’

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

One may argue to be less critical of the dismal performance of the Indian contingent at Cannes Lions this year, considering everyone goes through a ‘phase’. However it is to be noted that India is home to more than 40,000 ad agencies. (Photo: Unsplash)

What does the poor performance of Indian ad agencies at Cannes Lions 2024 mean for the ad industry and ecosystem?

New-age firms’ in-house creative talent paid 30 percent more than ad agency talent

The starting salaries for in-house communications roles for freshers are typically around Rs 5.3 lakh-5.8 lakh

The recent rise in the trend of establishing in-house creative teams has led to more talent jumping from ad agencies to client brands, adding to the ad industry’s on-going talent bleed.

Indian ad agencies close Cannes Lions 2024 with whimper instead of roar

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

Day 5 results revealed a small haul for Indian agencies and brands, having picked up four Lions.

Firm offers AI-powered assistance to advertisers dealing with SC’s directive on self-declaration certificate

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

Gurugram-based mFilterIt has come out with an AI-powered solution, to empower companies to protect their brands, maximize campaign effectiveness, and achieve their marketing goals

Indian agencies’ slow show continues at Cannes Lions; Day 4 results in poor haul

Day 4 takes India’s total tally to 14.

Day 4 results revealed an even smaller haul for Indian agencies and brands, having picked up only two Lions.

Wavemaker India bags JK Cement’s media business?: Exclusive

Storyboard18 has reached out to Wavemaker for an official comment. The article will be updated with the company's response.

On May 12, JK Cement announced its fourth quarter financial results, reporting an increase of 101 percent in its consolidated net profit to Rs. 219.75 crore.

Nykaa Fashion’s latest campaign ‘Stay Stylish’ draws inspiration from reverse fangirling

As part of the campaign's debut digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly brings the shoot to a standstill. What captures her attention amidst the eerie atmosphere? Nykaa Fashion’s outfit on the Assistant Director. She couldn’t resist her question – Where’s your outfit from? In a twist of fate, a hair-raising moment turns into an unexpected fan-girl encounter.

Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”

India’s self-declaration mandate: A win for consumers, a burden for marketers?

Over time, the mandate could drive a broader evolution within the advertising industry towards higher ethical standards and greater self-regulation. This evolution could lead to the development of industry-wide best practices, fostering a more mature and responsible advertising ecosystem, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.