The news media has a major role in communicating the results, says top advertiser.
Category: Advertising
ASCI’s Manisha Kapoor on MIB’s new self-declaration feature for advertising
‘Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.’
T20 World Cup: TV ad rates drop by 15% due to cricket fatigue this WC
While the demand for the event is not as high as the previous World Cup, potentially leading to reduced rates and affecting revenue, there is a positive aspect: the increased number of matches.
Awards vs Effectiveness?: Why creativity needs repositioning
Ashish Limaye, CEO and co-founder, Craving Digital Studio Private Limited, examines award-winning work through the lens of its broader purpose.
Fevicol’s new Jugalbandi campaign underscores its unbreakable bond, says Piyush Pandey
Crafted by Ogilvy India and Prasoon Pandey of Corcoise Films, the film encapsulates Fevicol’s signature quirky storytelling, stated the company.
Vi rolls out second instalment of ‘Be Someone’s We’ campaign
The campaign focuses on combatting loneliness among empty nesters.
UniPin launches ‘Bonus ka Naya Bahana’ campaign
The campaign enables Battlegrounds Mobile India (BGMI) players with pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.
Pond’s ropes in Kiara Advani as its latest brand ambassador
With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country.
Agoda launches new campaign; ropes in Ayushmann Khurrana again
It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.
Zomato unveils ‘Match Ho Toh Zomato’ campaign starring Ranveer Singh and Samantha Ruth Prabhu
The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup.