Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup

The limited-edition menu will be available in 3 options with both vegetarian and non-vegetarian variants.

Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”

TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Lay’s rolls out ‘Drops of Joy’ film on World Environment Day

This initiative is a step towards water positivity, showcasing PepsiCo India’s commitment to eco-friendly practices in its manufacturing plants in West Bengal (Kolkata) and Uttar Pradesh (Kosi).

During frying, about 80 percent of the water naturally found in potatoes evaporates and is typically wasted. Lay’s, however, employs a distinctive process to reclaim and convert this vapor back into water, stated the company.

Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more. (Stills from the campaign)

The launch of the vibrant #DoubleTheChill campaign aims to highlight the unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend.

ASCI’s Manisha Kapoor on MIB’s new self-declaration feature for advertising

Following the SC's directive, the Ministry of Information and Broadcasting introduced a new feature on the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) for TV and Radio Advertisements and on Press Council of India’s portal for Print and Digital/Internet Advertisements.

‘Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.’

Awards vs Effectiveness?: Why creativity needs repositioning

Creativity should not just be about producing striking visuals or clever copy. It should be about creating work that resonates, educates, and drives positive change. This requires a shift in mindset—one that values long-term impact and consumer empowerment over short-term recognition.

Ashish Limaye, CEO and co-founder, Craving Digital Studio Private Limited, examines award-winning work through the lens of its broader purpose.