Category: Advertising

Farmley goes 100 percent palm oil free across its product range

It also aims to educate consumers about the negative impacts of palm oil production on the ecology, as it contributes to deforestation, destruction of wildlife habitats and climate change.

Farmley has launched the “Palms Off Palm Oil” campaign, to raise awareness among consumers about the harmful effects of palm oil on health.

Manforce Condoms unveils CondomNahiManforceBolo campaign; partners with Dolly Singh

The video depicts Dolly Singh in the middle of a shoot where she mentions a ‘condom.’ On hearing Dolly say condom, the director shows concern, following which the entire crew team says #CondomNahiManforceBolo as it is India’s No. 1 condom brand.

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with ‘Manforce’.

Vadilal unveils new summer campaign Where joy, flavor, and ‘WAAH’ moments unite

The TVCs are crafted by Moonshot Digital creative agency feature scripts written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios. (Stills from the films)

Unveiling a series of three films depicting the significance of celebrations & Vadilal, the brand showcases “Har moment ko banaye Kamaal! WAAH Vadilal!”

Johnson’s Baby launches digital film celebrating diverse journeys to motherhood

As an extension of Johnson’s Baby #PromisePehlePalSe campaign, ‘The Long Wait for Day 1’ follows the poignant stories of Neha, Maya, and Geet, each embarking on their paths to motherhood. (Stills from the campaign)

The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby.

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Kumar Awanish, chief growth officer, Cheil India said Ecommerce, gaming, automotive, beverages and FMCG categories and associated brands are topping the charts this election and IPL season.

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

How is programmatic advertising the answer to ad-tech challenges?

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

As advertisers face the challenge of adapting to the loss of third-party cookies, they can shift towards using first-party data and contextual targeting methods, says Vishal Singh is the Country Head, India- Xapads.