Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”
Category: Advertising
D2C brands flouting ad rules with spree of violations; Brands putting their reputation at risk
Manisha Kapoor, CEO and Secretary-General, ASCI, says, “We have seen several D2C brands stumble and take a beating when there are repeated advertising violations, as this is symptomatic of a deeper compliance issue within these organizations.”
TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature
Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.
Tata Mutual Fund leverages CTV for ‘Index Funds Simple Hai’ campaign
As a part of its ‘Desh Kare Nivesh’ initiative, the campaign demystifies the Index Funds category for investors through light-hearted everyday situations and relatable characters.
Lay’s rolls out ‘Drops of Joy’ film on World Environment Day
During frying, about 80 percent of the water naturally found in potatoes evaporates and is typically wasted. Lay’s, however, employs a distinctive process to reclaim and convert this vapor back into water, stated the company.
Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador
The launch of the vibrant #DoubleTheChill campaign aims to highlight the unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend.
Elections 2024: Advertisers excited to reach people in a high engagement context on news channels
The news media has a major role in communicating the results, says top advertiser.
ASCI’s Manisha Kapoor on MIB’s new self-declaration feature for advertising
‘Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.’
T20 World Cup: TV ad rates drop by 15% due to cricket fatigue this WC
While the demand for the event is not as high as the previous World Cup, potentially leading to reduced rates and affecting revenue, there is a positive aspect: the increased number of matches.
Awards vs Effectiveness?: Why creativity needs repositioning
Ashish Limaye, CEO and co-founder, Craving Digital Studio Private Limited, examines award-winning work through the lens of its broader purpose.