Category: Advertising

Fevicol’s new Jugalbandi campaign underscores its unbreakable bond, says Piyush Pandey

"Our investments in emerging India, as we call it, whether it is rural or small town India – our Pidilite ki duniya initiative, we now have 14,000 Pidilite ki duniya in villages below 15,000. We've now got 28,000 villages under direct coverage, with the population below 10,000. So whether it is sales and distribution, whether it is innovation, each of our divisions has launched a range of products," said Bharat Puri. (Image: Fevicol ad)

Crafted by Ogilvy India and Prasoon Pandey of Corcoise Films, the film encapsulates Fevicol’s signature quirky storytelling, stated the company.

Vi rolls out second instalment of ‘Be Someone’s We’ campaign

Parents often grapple with a void when their children move away, especially when it is to a different city or country. The new way of life, particularly for those who dedicated a significant amount of time in bringing up their children, can often be a hard transition. It comes with a loss of purpose, sadness and loneliness, and can impact mental health, causing depression and anxiety.

The campaign focuses on combatting loneliness among empty nesters.

Pond’s ropes in Kiara Advani as its latest brand ambassador

Kiara Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.

With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country.

Agoda launches new campaign; ropes in Ayushmann Khurrana again

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

Zomato unveils ‘Match Ho Toh Zomato’ campaign starring Ranveer Singh and Samantha Ruth Prabhu

mIt captures India's love for food and cricket as a group of friends, including Singh and Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. (Stills from the campaign)

The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup.

Avg. ad volume per channel per match surged by 20% in IPL 17 compared to IPL 16: TAM

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Ad volumes rebounded in the IPL 17 season after a 50% drop in IPL 16 over the previous year. Also, the categories, advertisers, and brands tally increased by 40%, 26%, and 21% respectively this season compared to the last season.

Adlanders say Goafest needs radical reinvention; Must address real issues eroding the industry

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Is Goafest still as exciting and relevant to creative professionals today as it was twenty years ago to the then-agency heads? Storyboard18 asked attendees and adland executives.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

Bold Care’s co-founder Rajat Jadhav
reveals what Ranveer Singh campaign did for the brand

Bold Care's co-founder and CEO Rajat Jadhav stated, "As a brand, I think we’re different because of our methodical approach and mission to provide sexual wellness solutions that work. Since the beginning, we’ve had two main objectives - to help men come to terms with their sexual health concerns and provide simple, accessible solutions which are backed by scientific research."

Rajat Jadhav, co-founder and CEO of Bold Care talks about the brand giving a humorous twist to de-stigmatise men’s sexual health.