Category: Advertising

When a taboo topic is given the shape of an art, then it becomes acceptable: FCB India’s Anusheela Saha

Anusheela Saha, NCD and head - design, FCB India, stated, "Whether it is India or abroad, sex will always be considered a taboo topic. In some places, it will be given a little bit more leeway. In more conservative countries like India, it will be a lot more restrictive. But, when we approach a brand like Durex, we know what is the purpose of the brand to exist. And, we actually have to keep these things in mind."

In a conversation with Storyboard18, Anusheela Saha, national creative director and head of design, FCB India, spoke about the putting together Durex’s new campaign #ExplorersWanted, challenges during the making of the campaign and how ‘sex’ is still a taboo subject in India and abroad.

Dentsu Group’s global chief Hiroshi Igarashi stresses on integrated growth solutions

ED alleged that the suspects are accused of conspiring together and embezzling the funds to the tune of Rs 137 crore under the guise of promising future 'Need to Feed' program advantages.

Dentsu Group reports Q1 FY2024 organic growth of -3.7%. The soft start to the year was in line with internal expectations. India is still impacted by the annualization of client losses in media from Q2 2023.

Spice Money launches VIP Program to scale up its network of 14 lakh rural merchants

Adhikaris enrolled in the VIP Program will enjoy additional commissions on core products such as Aadhar-based withdrawals AePs, DMT, and financial services products like opening of CASA and consumer loan products.

This program aims to identify and reward the top-performing Adhikaris(Merchant)by providing them with a clear path to increased earnings and enhanced services.

Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other.

Disney+ Hotstar collaborates with Kartik Aaryan for ‘Free For All, Har Match Har Ball’

The ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement.

The recently released ad film for the campaign emphasizes on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

Meesho launches social media campaign #WaitNahiVoteKaro

The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!”

Brands to demand accountability from OOH vendors after Mumbai hoarding incident

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

Marketers must take stringent calls and check bona fide credentials of the OOH vendors they choose to work with, say experts. Industry specific associations like the ISA and AAAI should also lead the effort to clean up the industry.

Manav Kaul pays tribute to mothers through Sleepwell’s new campaign

The poem was narrated by writer/actor Manav Kaul, whose signature style also amplified the empathy of the message to ask mothers, “Did you sleep well?’

Sideways crafted the #SleepwellMom campaign and the campaign conveyed with statistics how sleep-deprived mothers are, and culminated with a poem from the perspective of a child who has just had that realisation.