Advertising – Page 80

Crackdown on finfluencers: SEBI bars regulated entities from associating with ‘unregistered finfluencers’

SEBI has seized Rs 54 crore in ill-gotten gains from Asmita Patel.

SEBI stated that it shall be the responsibility of the registered entity to ensure that the person with whom it is associated does not indulge in prohibited activities.

Rohit Sharma invests in edu- fintech startup LEO1

Rohit Sharma stated, "I am thrilled to support LEO1 in its mission to revolutionize learning and make quality education accessible to everyone. Their approach, unwavering commitment, and entrepreneurial spirit are truly inspiring as they work to positively impact the lives of aspiring students and their parents. This partnership presents an incredible opportunity for me to back initiatives that can make a significant difference for an entire generation."

Through this investment, LEO1 can resolve long pending cashflow issue in the educational institutes along with providing innovative solutions for students across India.

34 percent Indian consumers cutting the cord with traditional TV services: Report

Consumer behavior is changing as more people move away from traditional TV to use streaming media platforms, particularly on mobile devices.

44% of Indian consumers believe that ads that are interesting and relevant enhance the viewing experience.

Viewers displayed 1.2x higher attention to ads on CTV during Tata IPL 2024, a neuroscience study reveals

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The study also revealed brand equity increased by 1.5 times on CTV compared to Linear TV and it doubled when compared to YouTube CTV.

Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign with Saif Ali Khan

The ‘Sadiyon Se India Ka Apna Game’ campaign is conceptualized and produced by Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.

The campaign features Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’.

Posterscope India rolls out ‘See Life in Panorama’ OOH campaign for L’Oréal Paris

The CGI concept integrates traditional billboards with digital amplification. The campaign illustrates the mascara’s advanced formula that captures every lash, stated the company. (Still from the campaign)

Conceptualised and executed by Posterscope, the out-of-home (OOH) agency from dentsu India, this CGI campaign is displayed on a cluster of billboards in the neighborhood of Bandra Turner Road. It will also be featured on other physical billboards in prominent Mumbai locations.

IPG in talks to sell digital marketing agency R/GA to TCS: Report

R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.

IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.

The art of the matter: How MP Tourism and Ogilvy told and retold a success story

MP Tourism's television ads grew 4.7 times at 475% of indexed growth, on average, in 2023.

It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.

EXCLUSIVE: Initiative wins Ather Energy’s integrated media mandate

Ather's reported advertisement expenses went rapidly northward to Rs 203.8 Cr in FY23 from Rs 45.5 crore in the preceding financial year.

Initiative has won the integrated media business of the Hero MotoCorp and Tiger Global-backed Ather Energy.

Godrej Capital partners with Platinum Outdoor for multicity OOH campaign

Over a span of 20 days, Platinum Outdoor strategically placed over 170 high-impact units across key locations including high-traffic arterial roads, junctions, market areas, and industrial belts.

With a strategic media mix spanning 28 cities, the campaign aims to amplify awareness and consideration among potential customers that aligns with the Godrej Capital’s vision to target hub and spoke markets.