The campaign emphasises the necessity of consulting a dermatologist before experimenting with products on your skin.
Category: Advertising
Royal Challenge Packaged Drinking Water ropes in Virat Kohli, Smriti Mandhana and Vidyut Jamwal for new campaign
The TVC seeks to inspire aspiring individuals to break free from the shackles of society to choose bold rather than safe.
Tata Power launches new campaign ‘Green Anthem’ to inspire sustainable action among people
With the tagline “Hum hai Generation Green, Desh ka future hoga behtareen” (We are Generation Green, our country’s future will be better than it has ever been), Tata Power is emphasising the role of the younger generation in shaping a green future for India.
Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry.”
Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup
Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”
D2C brands flouting ad rules with spree of violations; Brands putting their reputation at risk
Manisha Kapoor, CEO and Secretary-General, ASCI, says, “We have seen several D2C brands stumble and take a beating when there are repeated advertising violations, as this is symptomatic of a deeper compliance issue within these organizations.”
TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature
Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.
Tata Mutual Fund leverages CTV for ‘Index Funds Simple Hai’ campaign
As a part of its ‘Desh Kare Nivesh’ initiative, the campaign demystifies the Index Funds category for investors through light-hearted everyday situations and relatable characters.
Lay’s rolls out ‘Drops of Joy’ film on World Environment Day
During frying, about 80 percent of the water naturally found in potatoes evaporates and is typically wasted. Lay’s, however, employs a distinctive process to reclaim and convert this vapor back into water, stated the company.
Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador
The launch of the vibrant #DoubleTheChill campaign aims to highlight the unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend.