Advertising – Page 79

Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce

Manoj Bajpayee in one of the Amazon Fresh ad campaigns

The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.

Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

The installation combines intricate cutout panels with spectacular lighting, highlighted the company. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting shadows.

The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala.

Cheil India Launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring, highlighted the company.

The film also highlights wide-ranging capabilities of Galaxy Watch6 series including navigating through urban landscapes, facilitating digital transactions and streaming content.

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.

Samsung takes a jab at Apple; capitalizes on controversial iPad Pro ad

The Apple ad drew a lot of attention as it showed various creative tools being crushed by a hydraulic press. (left) In the 43-second ad. Samsung’s message is “Creativity cannot be crushed”. (right)

The tone deaf ad drew flak from celebrities like Hrithik Roshan and Hugh Grant.

When a taboo topic is given the shape of an art, then it becomes acceptable: FCB India’s Anusheela Saha

Anusheela Saha, NCD and head - design, FCB India, stated, "Whether it is India or abroad, sex will always be considered a taboo topic. In some places, it will be given a little bit more leeway. In more conservative countries like India, it will be a lot more restrictive. But, when we approach a brand like Durex, we know what is the purpose of the brand to exist. And, we actually have to keep these things in mind."

In a conversation with Storyboard18, Anusheela Saha, national creative director and head of design, FCB India, spoke about the putting together Durex’s new campaign #ExplorersWanted, challenges during the making of the campaign and how ‘sex’ is still a taboo subject in India and abroad.

Dentsu Group’s global chief Hiroshi Igarashi stresses on integrated growth solutions

ED alleged that the suspects are accused of conspiring together and embezzling the funds to the tune of Rs 137 crore under the guise of promising future 'Need to Feed' program advantages.

Dentsu Group reports Q1 FY2024 organic growth of -3.7%. The soft start to the year was in line with internal expectations. India is still impacted by the annualization of client losses in media from Q2 2023.

Spice Money launches VIP Program to scale up its network of 14 lakh rural merchants

Adhikaris enrolled in the VIP Program will enjoy additional commissions on core products such as Aadhar-based withdrawals AePs, DMT, and financial services products like opening of CASA and consumer loan products.

This program aims to identify and reward the top-performing Adhikaris(Merchant)by providing them with a clear path to increased earnings and enhanced services.

Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other.

Disney+ Hotstar collaborates with Kartik Aaryan for ‘Free For All, Har Match Har Ball’

The ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement.

The recently released ad film for the campaign emphasizes on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.