Advertising – Page 16

Mast & Meh: Colgate, Cotton King, Leibherr – which one would you watch on loop?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

From budget crunch to global rethink: US tariffs force Indian brands to adapt

The report points to a paradox in the Indian and APAC markets, while personalization is acknowledged as essential, the region still lags behind in key engagement metrics. (Photo: Unsplash)

India’s repeal of the controversial equalisation levy designed to tax digital services was widely seen as a gesture toward international cooperation. But for many, the US’s tariff imposition in its wake feels like a letdown.

Media cartel probe: Ad industry demands revamp at AAAI post CCI raids

Smaller agencies are preparing to submit a formal representation demanding an overhaul of the AAAI board, as per multiple industry sources.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.

EXCLUSIVE: CCI examines emails of former IBDF officials

The Commission has clarified that the new framework is sector-agnostic.

The crux of the CCI’s investigation revolves around whether industry bodies colluded to fix commissions, manipulate pricing, or restrict fair competition.

Global Ads Spotlight: How Verizon and Beyonce’s Super Bowl ad broke the internet and the network

Verizon saw a 35% increase in sign-ups, proving once again that combining star power with a clever message can yield significant returns.

From “Beyoncé of the United States” to saxophone albums and space performances, Verizon’s star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.

Creative control or creative caution? What’s really driving content choices on Indian OTTs

The platforms that once promised to democratize storytelling and liberate Indian creators from the box office, are now boxed in by the very commercial priorities they claimed to transcend.(Representative Image: Bastian Riccardi via Unsplash)

There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?