Advertising – Page 16

ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety

The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data. The event was attended by Advertisers, Agency Partners and Publishers. (Image source: Facebook)

This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

Behind Motilal Oswal’s new research-backed investing campaign

This character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors and warns people against tips by asserting, I don't give tips, only solid advice. To talk more about this campaign, CNBC-TV18 spoke to Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services. (Image source: LinkedIn)

Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services, discusses the genesis of the firm’s new campaign.

Modak searches surged to 125,000 on Zomato; Swiggy delivers festive cheer with modak dispenser

The festival also saw a spike in other traditional foods, with mithai and sweets orders growing by 240% compared to typical days. (Image source: Zomato Blog)

Searches for modak on Zomato surged from 50,000 on 6th September to 125,000 on 7th September, with 58 modak boxes being ordered every minute at the peak of the festival.

EXCLUSIVE: PKL promoting offshore betting, gambling firms; RMG players complain to MIB

Parimatch is one of the notorious illegal betting and gambling platform operating in India.

The letter which is with Storyboard18 states that illegal betting and gambling platforms are conducting surrogate advertising by sponsoring PKL and participating teams.

The Butter Half: How the Amul girl became the toast of India

GCMMF has used the trademark "Amul" for its products since 1958

Storyboard18 traced the life and times of the moppet that’s been the minder of the national mood for well-nigh six decades, and is still going from strength to strength.

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

The report highlights that X removed or labelled over 10.6 million posts for violating its platform rules. Of these, approximately 5 million were categorized under the company's "hateful conduct" policy.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Whiteline Group introduces “Tinder Leave” for employees seeking love

The company's generous offer includes six months of free access to Tinder Platinum or Tinder Gold, premium versions of the popular dating app that provide enhanced features to boost users' chances of finding a match. (Image source: Tinder)

Bangkok-based marketing agency rolls out paid dating leave, offering employees premium Tinder subscriptions to boost work-life balance.

GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.