Author: Sakina Kheriwala

Rajiv Bajaj and Piyush Pandey on the difference between established brands and startups

Rajiv Bajaj elaborated on the difference with a quote by his long-time mentor and legendary ad man Piyush Pandey who once said: "Farak bohot hai aapke aur humaare taalim mein, aapne ustaado se seekha hai aur humne haalaato se." (Left to Right: Rajiv Bajaj, Piyush Pandey)

Bajaj Auto’s Rajiv Bajaj explained the difference between ‘Champions,’ ‘Startups’ and ‘Upstarts’.

Coca-Cola’s AI-generated Christmas ad sparks outrage: Fans say ‘festive magic is lost’

The 15-second commercial, produced using Coca-Cola's proprietary "Real Magic AI" software, features entirely AI-generated visuals, including a convoy of festive Coca-Cola trucks arriving in a picturesque, snow-laden town.

Social media erupts with criticism over Coca-Cola’s AI-powered reimagining of its iconic 1995 Christmas campaign.

Deep Bajaj steps down as Sirona co-founder after Rs 450 crore acquisition by Good Glamm

Under Deep Bajaj’s leadership, Sirona tripled its revenue in two years while championing taboo-breaking conversations around menstrual hygiene and sustainable products. (Image source: LinkedIn)

Deep Bajaj reflects on Sirona’s journey of breaking taboos and creating India’s largest FemTech cash exit as Good Glamm takes the reins.

Indie ad agencies in trouble; call for a separate industry body to safeguard their interests

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Prathap Suthan, CCO at Bang In The Middle, calls for a collective voice to protect smaller agencies from exploitation and ensure fairness in the Indian advertising ecosystem.

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

New Ipsos global trends report highlights consumer calls for stronger business and government leadership amid rapid change.

Abhay Bhutada named Rising Sun Holdings’ Vice Chairman

A qualified Chartered Accountant, CA Abhay Bhutada is actively involved in industry forums and remains a committed advocate for corporate social responsibility in healthcare, education, and other vital sectors.

Abhay Bhutada has established himself as a thought leader in the financial services industry.