Sakina Kheriwala – Page 20

Decoding 6 types of cookies in digital advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

Cookies play a crucial role in digital advertising, helping advertisers track user behaviour, preferences, and browsing history. Here’s a roundup of the commonly used cookies based on their purpose.

Google CMO encourages young professionals to embrace career flexibility

After 22 interviews, Lorraine Twohill landed one of Google's first marketing roles in Europe, eventually moving to the U.S. to become the head of global marketing. (Image: LinkedIn)

Google’s marketing head Lorraine Twohill reflects on her own unconventional journey and advises future leaders to explore diverse roles, skillsets, and experiences, rather than fixating on a set career trajectory.

PM Modi sees vast opportunities for ‘concert economy’ after Coldplay’s successful tour

PM Modi stressed that the success of AI ultimately depends on human intelligence, and India's young population is a powerhouse of real intelligence.

Prime Minister Narendra Modi highlights emerging sectors like wedding destinations, natural healing, and the “concert economy” as major drivers of growth in India.

Navigating cookies: Global enforcement cases and key judgments

As detailed in the comprehensive white paper by ASCI Academy, PSA Legal, and Tsaaro Consulting, organizations must recalibrate their cookie strategies to align with emerging legal standards.

A roundup of pivotal decisions and regulatory actions that reveal how cookie consent requirements—and user data privacy—are evolving across various jurisdictions.

Zepto relocates HQ from Singapore to India in pre-IPO move

"What you can get in 10 minutes? A test drive of the Škoda Kylaq for now," Aadit Palicha clarified.

According to the NCLT’s January 9 ruling, the relocation will streamline Zepto’s holding structure and pave the way for raising capital from both Indian and overseas investors.

Microsoft in talks to acquire TikTok: Donald Trump

Neither TikTok nor ByteDance has commented on the situation outside regular business hours.

Trump, who previously advocated for a full ban on TikTok, reversed his stance last year, claiming that the app helped him connect with younger voters during the 2024 presidential election.

Global AI leader Daniel Hulme to join Storyboard18’s Global Pioneers Summit

On AI’s role in business, Daniel Hulme argued, “Don’t obsess over definitions. Focus on applications. The battleground isn’t generic content. It’s brand-specific, production-grade content. You’re not going to create a prompt accurate enough to make a perfect ad. You might have an AI on your phone—that’s not a co-pilot. That’s a digital you.”

The Global Pioneers Summit 2025 will unite top innovators and decision-makers to explore disruptive ideas and foster impactful collaborations. Uncover strategies for overcoming challenges, driving innovation, and creating billion-dollar success stories.

Author: Sakina Kheriwala