Priyanka Nair – Page 25

Vivo India onboards Wunderman Thompson India as its agency on record

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

Wunderman Thompson India will manage the integrated creative duties for Vivo’s product portfolio.

Storyboard18 Insider: A startup founder dislikes social media; an agency under performance pressure; and more

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Tony Liao via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.

Zee-Sony merger in limbo as SAT upholds SEBI’s order and NCLT reserves own

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

SAT’s decision can be a setback for the merger said experts.

Scarecrow M&C Saatchi hires Samera Khan as chief transformation officer

Samera Khan has also been an adjunct professor at Xavier's College and Miami Ad School in Mumbai. Currently, she imparts her knowledge in interactive conceptualisation, digital marketing, UX/UI, consumer behaviour, and creative strategy at MICA, Ahmedabad.

Samera Khan has worked with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney.

Shemaroo Entertainment hires Saurabh Srivastava as chief operating officer, digital business

In this role, Saurabh Srivastava will report to Arghya Chakravarty and will be a part of the Shemaroo executive committee.

With a career spanning 17 plus years across diverse industries, Saurabh Srivastava has held key positions at Disney Star India, Marico and Coca Cola India, and was also the co-founder of Studio Samsara.

Simply Speaking: All about the Olympics of creativity

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Attending Cannes Lions makes you think like a marketer, create like an entertainer, deploy like a tech platform, writes Shubhranshu Singh.

HDFC ERGO makes BBH India as its creative agency

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

BBH India won the business following a multi-agency pitch.

ASICS ropes in Shraddha Kapoor as brand ambassador

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

The association will also see ASICS India strengthen its market presence.

Berger Paints assigns its media duties to dentsu X

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.