Over the years, Subhash Kamath has provided strategic leadership to a lot of top brands – for both Indian and multinational clients. He believes strongly in driving leadership, as opposed to mere management.
Author: Priyanka Nair
Storyboard18 Insider: Startups’ cooling period; uninspiring ideas from Cannes Lions; and more
Get your fix of sizzling hot gossip and inside stories.
Bookstrapping: The Defiant Optimist by Durreen Shahnaz
Durreen Shahnaz defines ‘defiant optimism’ as the attitude of women who refuse to accept that what they’ve been told is their fate, is the same as their future. Bookstrapping rating: 3.5 stars
BCCI makes Dream11 as the new Team India lead sponsor; replaces BYJU’s
Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.
Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding
Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.
Cannes Lions 2023: Airtel and Leo Burnett India bag Gold in Brand Experience & Activation
Leo Burnett India also won a Silver in Creative Business Transformation Lions for Lay’s ‘Smart Farm’ campaign. The same work was awarded a Bronze in Innovation Lions. The agency also picked a Bronze in Creative Strategy Lions for P&G Whisper’s ‘The Missing Chapter’.
Cannes Lions 2023: Mondelez and Ogilvy India bring home Creative Effectiveness Grand Prix
Mondelez’s ‘Shah Rukh Khan – My Ad’ campaign was ideated by Ogilvy India. Wavemaker India was the media agency on board. The brand also collaborated with DeltaX and Rephrase.ai for this piece.
Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom
Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.
Cannes Lions 2023: Lay’s, Vedantu, Navneet pick shortlists in Sustainable Development Goals
Leo Burnett India, Dentsu Creative India, FCB Interface are the agencies behind the brand work that has been shortlisted.
Cannes Lions 2023: FCB India wins Gold Lion in Industry Craft
FCB Kinnect and FCB Interface picked two Silvers Entertainment Lions. Leo Burnett India got a Silver in Entertainment for Sport Lions.