Mansi Jaswal – Page 50

Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety

In April, Unilever announced scaling back environmental and social pledges.

A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X

Servify grows revenue by 23.6% in FY24, slashes losses by 59%

Servify's operation grew to Rs 755 crore in FY24

Servify’s income from mobile handsets and spare parts grew by 66 percent, reaching Rs 91 crore, during the same period

Kuku FM doubles revenue in FY24, marketing costs remain high

Kuku FM reported Rs 88 crore of revenue in FY24

Kuku FM has reportedly allocated over 50 percent of its total cash burn to advertising and marketing which stood at Rs 102 crore in FY24– an 8.5 percent rise from FY23

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

UPI dominates India’s digital payment landscape; Transactions surge by 73% in 18 months

PayNearby latest report highlighted a significant growth in cash withdrawal transactions in Northeast India, with Mizoram, Meghalaya, Nagaland, and Assam leading the way in digital financial inclusion.

PhonePe accounted for 49.28 percent of all UPI transaction volume as of June 2024, followed by Google Pay at 37.45 percent and Paytm at 8.11 percent.

SpiceJet and aircraft leasing company Babcock & Brown settle over Rs 1,100 crore dispute

SpiceJet to induct 10 aircraft by next month

The settlement comes close on the heels of SpiceJet’s successful resolution of a dispute with Engine Lease Finance Corporation (ELFC) on September 24, which had claimed $16.7 million

PepsiCo reports double-digit organic growth revenue in India during Q3 2024

Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024

Pepsico’s international business delivered 4 percent organic revenue growth, compared to 12 percent organic revenue growth in the third quarter of 2023

Godrej Consumer expects modest Q2 growth amid high input costs, challenging conditions

GCPL's ad spend increases by 5.32% in Q3

Godrej Consumer Products stated that it will remain focused on three key areas in the current fiscal year- high single-digit Standalone underlying volume growth (UVG); high-single digit Indonesia UVG and mid-teens consolidated EBITDA

Festive ads surge | Jamba to debut in Mumbai | Women in marketing face challenge

Women marketing executives break barriers, reach top roles in India (Image: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Gig workers face exploitation, only Urban Company, bigbasket ensure minimum wage: Report

These initiatives mark a significant advancement in addressing the vulnerabilities of gig workers, who have long faced challenges such as lack of social security and employment instability. By formalizing their status and extending essential benefits, the government acknowledges the indispensable role gig workers play in the modern economy and takes concrete steps to ensure their well-being and security.

According to the Fairwork India team, Zomato, Swiggy, Urban Company, and bigbasket scored 6 out of 10 points creating favourable working conditions for gig workers