As per the Siam data, Honda registered more than 18.53 lakh wholesale despatches in the April-July period, while Hero logged over 18.31 lakh units in the same period
Author: Mansi Jaswal
Wedding Fever: Hotel industry seizes on pre-wedding shoots, nuptial ceremonies to generate revenue
India hosts approximately 80 lakh to one crore weddings annually. An average Indian spends Rs 12 lakh, or roughly $15,000 on a wedding
Ola’s rebranding | Oriflame pitch | Pay DTH subscribers plummet
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri
According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY
Aakash CEO Deepak Mehrotra will get annual salary of Rs 5 crore: Report
Deepak Mehrotra who was appointed as the Managing Director (MD) and Chief Executive Officer (CEO) of Aakash in April this year will get a monthly salary of Rs 41.66 lakh
IPO-bound Oyo acquires France-based premium rental home firm Checkmyguest
Oyo acquired the French-based platform in a stock-and-cash deal worth Rs 230 crore ($27.4 million), a media report said.
Ad war: LIC and ACESO engage in advertisement battle over policyholders
LIC came out with an ad on 13 August wherein it cautioned policyholders not to assign life insurance policies to unregulated entities
Thomas Cook India capitalizes on AI, spiritual tourism, and tier-2 cities to boost biz
Thomas Cook India’s net profit was marginally up to Rs 73 crore in the first quarter of FY2025 from Rs 71 crore in the same period last year. The company’s standalone total income stood at Rs 788.7 crore for the quarter, up from Rs 766.28 crore in Q1 FY2024
India Shines: ‘Har Ghar Tiranga’ ad campaign highlights nation’s achievements in sports, space, and more
The ‘Har Gahr Tiranga 2024’ campaign showcased the rich diversity of India. From Leh Ladakh to Kanyakumari, the song comprises multilingual lyrics
MakeMyTrip collaborates with Ministry of Tourism, launches campaign film on India’s 78th Independence Day
The film has aimed at the Indian diaspora to rediscover their roots.. Lyricist Gulzar Saab has given his voice for narration, inviting the global Indian community to visit India