Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Mansi Jaswal
Former Mamaearth VP of marketing Vidushi Goyal takes helm as Swiss Beauty CMO
Before joining Swiss Beauty, Goyal served as Vice President of Marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and babycare portfolio
PVR INOX’s Ajay Bijli sells 3.25 lakh equity shares in open market; promoters stake stand at 6.07%
PVR INOX’s total revenue declined by 8.75% to Rs 1,190.7 crore in the first quarter of the current fiscal year as compared to Rs 1,304 crore in Q1 FY24
ONDC to have all metro services on board soon: Thampy Koshy
‘We are talking to every metro to become ONDC participants. Some of the talks are in advanced stage,’ CEO Thampy Koshy said
Social media jobs on the rise: 240,000 active talent and growing
From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.
Employers bullish on fresh talent: 72% to hire freshers in H2 2024, says report
The hiring outlook for freshers in the marketing and advertising industry has increased to 9% in the second half of 2024 from 6% between January and June, TeamLease EdTech report said.
India Inc upskills employees to bridge AI talent gap: Deloitte-Nasscom report
It is expected that India will have a surplus of talent by 2030, with over one million highly skilled tech professionals
Quick commerce brands fuel rakhi sales; Zepto sells over 6.70 lakh rakhis
Unicorn Zepto said they sold 671,023 Rakhis. Blinkit’s co-founder and CEO Albinder Dhindsa said that the platform achieved its “highest-ever Orders Per Minute”, GMV, and chocolate sales during Raksha Bandhan 2024
Free-to-play gaming platform Nostra draws in 115 million active users in a year
‘72% of women gamers play multiple times in a day, a frequency on par with that of male gamers,’ Nostra report mentioned
NCLT approves amalgation of TCNS Clothing with Aditya Birla Fashion and Retail
Aditya Birla Fashion and Retail Ltd (ABFRL) posted a net loss of Rs 161 crore in the June quarter of FY25. The company’s revenue rose 7% to Rs 3,428 crore in Q1FY25 from Rs 3,196 crore YoY