Mansi Jaswal – Page 48

80% of millennials, Gen Z rely on ‘finfluencer’, social networks for investment info: Study

Sebi has tightened the screws on finfluencers by barring partnerships with regulated entities

The Navi Mutual Fund’s study also highlighted that ‘returns’ are the top priority for 1 out of 2 investors in selecting the fund

Adobe reveals how brands manage ‘creative assets’ with its AI-powered content hub

Adobe Experience Manager (AEM) Assets is the leading digital asset management system used by global brands

With Adobe Content Hub, brands can optimize a key component of their content supply chain, the end-to-end business process, and personalized customer experiences.

McDonald’s India partners with Universal Pictures, to include ‘Minionised’ meal in menu

McDonald's India brings Minions's meal in association with Universal Pictures

Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India

Over 85% of small business owners using smartphones for biz ops: Report

65% of the MSME owners utilise some form of digital technology for their daily operations (Photo: Unsplash)

Among all tech-savvy MSMEs, a majority of 29% used accounting software, followed by POS software and Customer Relationship Management (CRM) software at 17% and 14%, respectively, to manage their business operations

Over 70,000 employees in M&E companies looking for jobs; openings only 4,000

The FMCG sector achieved an 18 percent growth in fresher hiring in December 2024

Of the 70,000 job seekers in the Media & Entertainment industry, over 2,400 employees are from top bellwethers (6 percent of the total workforce of these companies).

Over 90% of Indians open to exchange personal data for customized shopping experience: Study

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

Tier 2 and Tier 3 cities leading in the online shopping surge with 9 out of 10 Indian consumers now making purchases online, says Netcore Cloud study

The art of the matter: How MP Tourism and Ogilvy told and retold a success story

MP Tourism's television ads grew 4.7 times at 475% of indexed growth, on average, in 2023.

It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.

Author: Mansi Jaswal