Author: Kashmeera Sambamurthy

IPL becomes Decacorn, valuation jumps 75 percent to $10.9 billion in 2022: Report

With two new teams (Gujarat Titans and Lucknow SuperGiants) getting bought last year at a combined staggering value of $1.6 billion, the average price tag of a team has seen a 16-fold jump from its inception. These two factors were instrumental in boosting the valuation of IPL to become a Decacorn and the second largest sporting league (on a per match basis from broadcasting fees) globally. (Representative Image via Unsplash)

At $6.2 billion, IPL has recorded a three-fold jump in its broadcasting deal since 2017, contributing to the rise in the overall valuation.

Bookstrapping: In conversation with Yuval Noah Harari, author of Sapiens and Unstoppable Us

Yuval Noah Harari's key themes have been that society has largely been driven by our species’s capacity to believe in ‘fictions’ - that exist in our collective imaginations. In this two-part interview series, we focus on storytelling for parents and storytelling for the C-suite.

Author of bestselling books like Sapiens, Yuval Noah Harari shares his views on everything from smartphones to social media to sugar, in this two-part special series of Storyboard18’s Bookstrapping.

Reliance Consumer Products forays into packaged goods category with brand Independence

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

As Reliance Consumer Products prepares for the national rollout of the brand, the company plans to develop Gujarat as a go-to-market

BYJU’s reportedly in talks with BCCI to exit jersey sponsorship

BYJU's has been making a big splash when it comes to sports. Especially cricket. After taking over from OPPO as jersey sponsors with BCCI, the company also signed a deal with the International Cricket Council (ICC) in 2021 for a period of 3 years as the global partner. The deal was said to be valued at upwards of Rs120 crore. (Image courtesy: News18)

The edtech major has been in the news a lot this year over SRK ads, mass layoffs and getting Lionel Messi on board as ambassador and more.

Pernod Ricard appoints Paul-Robert Bouhier as new India managing director

Paul-Robert Bouhier He has 27 years of experience working internationally in marketing, sales, and general management in a variety of industries and brand corporations. (Image source: CNBC-TV18)

Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.

Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev

D’YAVOL is basically a premium black pearl-filtered vodka brand that would be selling single-estate liquid made from 100% winter wheat. D’YAVOL is being launched in partnership with AB InBev India. “For me, D’YAVOL is an output of creativity, teamwork and tenacity,” says Aryan Khan. Khan says he’s always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft and D’YAVOL fits right in.

Khan has plans to venture into fashion and experiential events under his company