Aggarwal will oversee all of Mastercard’s activities across South Asia and India, including product management, engagements with customers and regulators, marketing and more.
Author: Kashmeera Sambamurthy
Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India
Todywalla talks about the changing role of leadership, the millennial workforce, the gender pay gap, and the trends to look out for.
Reliance Consumer Products inks joint venture with Sosyo Hajoori Beverages
Recently, Reliance Consumer Products also added beverage brand Campa and packaged consumer products brand Independence to its product portfolio.
Godrej CMO Ashwin Moorthy on Cinthol’s new ad, changing portrayals of women and more
Ashwin Moorthy, chief marketing officer – India, Godrej Consumer Products Ltd (GCPL), admits that consumers have changed in the Tamil Nadu market and they don’t relate to the old beauty propositions alone.
AnyMind Group’s Rubeena Singh: Legacy brands will be forced to have D2C strategy in 2023
Rubeena Singh talks about her new mandate at AnyMind, cross-pollination of ideas between Indian and the MENA markets and key trends that will dominate 2023.
A Zomato and Blinkit collaboration on billboards: ‘Doodh mangoge…’
Blinkit and its parent company Zomato have tied up for an ad collaboration that takes a popular Bollywood dialogue and turns it on its head.
Former Josh country manager Rubeena Singh joins AnyMind Group
Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.
Mars infuses Rs 500 crore, says investments in India businesses to continue
The maker of Snickers and Galaxy chocolates is testing alternatives to its traditional sales networks as it seeks to make its products more widely available.
CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign
Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.
Centre releases draft rules to regulate gaming in the country
The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.