Author: Kashmeera Sambamurthy

Budget 2023 is for the aam aadmi but will it spur consumption?

The tax exemption is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, said analysts. (Representative Image: Ayaneshu Bhardwaj via Unsplash)

Budget 2023-24: The tax exemptions is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, analysts say.

Budget 2023: FM announces reduction in customs duty; smartphones, TV sets to get cheaper

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The basic customs duty rate has been reduced from 21 percent to 13 percent other than textiles, making a host of articles cheaper. Cigarettes to become costlier.

Budget 2023: What’s in it for Gen Z?

The Finance minister also had an announcement for kids and adolescents during her Budget presentation. Nirmala Sitharaman declared the setting up of a national digital library for children and adolescents for facilitating the availability of quality books across the country. (Representative Image: "My Life Through A Lens" via Unsplash)

Here’s a break-up of what the Budget 2023 holds for the youth in the country.

Reliance Consumer inks partnership with SriLankan biscuit brand Maliban

Maliban, a heritage brand and household name in Sri Lanka, manufactures food items including biscuits, crackers, cookies and wafers. In addition, the company has reach over 35 countries across 5 continents, Reliance Retail added. (Representative Image: Thea Hdc via Unsplash)

With this partnership, Reliance and Maliban will “develop unique value propositions that will strengthen Reliance Consumer Products Limited (RCPL) portfolio in the biscuit segment,” the company said in a statement.

Zivame’s Khatija Lokhandwala: Our latest campaign strengthens the positioning of body confidence

Zivame’s new campaign is targetting women who are experimenting with their looks and are looking to see how intimate wear can help her expand their wardrobe. (Stills from the ad)

Conceptualised by Leo Burnett, lingerie brand Zivame’s new ad showcases women across various life stages and different situations, confidently seizing the day.

Union Budget 2023: Advertising executives share their expectations in taglines

Union Budget 2023 expectations explained in taglines: It is the last full Indian Budget before the General Elections in 2024 and the mood is cautiously optimistic. Keeping their businesses and aam janta in mind, find out what ad janta really wants from the Budget. (Representational image: Peter Aroner via Unsplash)

From revisiting old ad taglines to infusing pop-culture references, advertising executives share their Budget 2023 expectations in honest taglines.

Women’s IPL: WPL 2023 likely to score high on advertising opportunity, viewership

The ICC Women's T20 World Cup 2024 is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE. (Representative Image: Pickled Stardust via Unsplash)

The first edition of Women’s Premier League (WPL) is getting attention from marketers. But the proof, they say, will be on the pitch.

Manu Jain quits Xiaomi group after 9-year stint

After joining Xiaomi in 2014, Jain had served in multiple roles. He was the smartphone brand's India region managing director for three years, from 2014 to 2017, and was subsequently appointed as the company's president for Indian subcontinent region. (Image source: LinkedIn)

Manu Jain had earlier served as the India managing director for Xiaomi, and since 2017, he was the company’s global vice president.