Kashmeera Sambamurthy – Page 412

22feet Tribal Worldwide picks up Flipkart’s digital biz

Given the new opportunities for e-commerce to unlock its full potential, 22feet Tribal Worldwide will focus on strengthening Flipkart’s relationship with its strong customer base of 250+ mn shoppers. (Image source: Still from an ad)

The agency will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

Google unveils ChatGPT rival Bard, AI search plans in battle with Microsoft

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

The ascent of ChatGPT, a chatbot from Microsoft-backed OpenAI that could disrupt how consumers search for information, has been one of the biggest challenges to Google in recent memory.

Ogilvy bags Eveready India’s creative duties

Eveready is a household name playing an integral part in everyday lives of millions of Indians. Further, it endeavours to improve quality of life through cutting-edge, and portable energy solutions. (Image source: Still from an Eveready ad)

Ogilvy’s Mumbai and Kolkata offices will handle the account.

Edelweiss General Insurance rebrands as Zuno General Insurance

Along with the new identity, the company has launched a consumer study titled ‘Usage Based Insurance: Decoding Awareness, Perception and Behaviour’. The study was done to understand Millennial and GenZ’s awareness, understanding and consideration for usage-based insurance (UBI) in India. (Representative Image: Martin Sanchez via Unsplash)

Edelweiss General Insurance anounced its new identity as Zuno General Insurance Limited (Zuno GI), a new age digital insurer.

Maggi’s two-minute strategy and how convenience and comfort combined

Readymade options like biscuits and chips did exist but were not filling or healthy. Home-made fresh hot snacks were time-consuming. Fresh snacks from outside were again expensive and could be unhealthy. This was an area where Maggi could be placed as an alternative evening snack which was tasty, easy to make, filling and hot. (Stills from the ad)

Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.

Zoo Media’s FoxyMoron appoints Vivek Das as chief executive officer

Das has worn both business and strategy hats leading large clusters of clients across geographical markets and marquee brands. They include Disney Star, PepsiCo, Ford India, Airtel, Hindustan Unilever, AMEX, Lufthansa, YUM Brands, The Muthoot Group & Apollo Tyres etc

Vivek Das, who was previously the vice president at WPP’s Mindshare, in his present role, he will build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients.

L&K Saatchi & Saatchi appoints Hindol Purkayastha as business head and executive vice-president

Purkayastha joins the agency from Dentsu Creative where he last served as an executive vice-president. He has spent over two decades with agencies such as Lowe, BBDO, and Publicis Capital

Hindol comes with over two decades of experience and his last stint was at Dentsu Creative as the executive-vice president.

Biz Moves: Mullen Lintas, Wunderman Thompson India, L&K Saatchi & Saatchi and Tonic Worldwide

Mullen Lintas has bagged the creative mandate of Hindware through a multi-agency pitch. The responsibilities of the agency will include conceptualising a new narrative for the brand.(Representative Image: Hassan Pasha via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Manu Kumar Jain quits Xiaomi, Russell Barrett joins TBWA\India; Exec crossings at Wavemaker, Famous, Sideways, mCaffeine and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Ryoji Iwata via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Budget 2023: Retail sector to benefit from push towards local manufacturing

Custom duty exemptions will also be provided for the manufacturing of lithium-ion batteries for another year. This will help drive the broadening of the local component ecosystem and increase domestic value-addition. (Representative Image: Jason Leung via Unsplash)

From rejig in custom duties on various commodities to focus on emerging AI technology, FM’s focus has been on making India a manufacturing hub.