Kashmeera Sambamurthy – Page 412

‘Connected TV HH to grow from 22mn to 40mn households in the next 2 years’

The increasing internet speeds and better access to internet-enabled devices has also aided growth of CTV.

Nestle enters direct-to-consumer space, launches D2C platform MyNestle

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. (Representational image via Unsplash)

With MyNestle, the company joins other FMCG majors in launching D2C offerings. Nestle’s Global Board has strongly supported the direction to accelerate investment focus in India.

CMO to CEO: Companies are betting on marketers to lead brands and business

Mondelez International recently promoted Anil Viswanathan, a senior marketing talent to lead the firm as managing director for Vietnam, South East Asia. In August, Santosh Iyer, vice president - sales marketing, Mercedes-Benz India, was elevated to the position of managing director of the company.

Marketing and sales executives have business acumen and they are directly dealing with the clients/consumers which helps them in leading companies.

From window shoppers to hardcore gamers, Indian users are ready to spend on gaming

From Candy Crush to Fortnite: A BCG report on the mobile gaming market in India states that there are six categories of users who have their own spending pattern. There are window shoppers who spend the least, then there are the time- crushers, indulgers, diehard gamers, socializers and prizewinners. Spends range anywhere between Rs80 and Rs900 approximately. (Representational image via Unsplash)

As gaming grows in India, users are opening up to the idea of spending money on games for better experiences.

Mondelez India appoints Nitin Saini as Vice President, Marketing

Nitin Saini, was Vice President for the Oreo business, Mondelēz International in the United States.

Nitin Saini takes over from Anil Viswanathan who was promoted as MD of Mondelez Vietnam

Friends of ex-Balaji Telefilms COO Zulfiqar Khan start petition to bring him home

Zulfiqar Ahmad Khan last worked as the Chief Operating Officer (COO) of Balaji Telefilms. Prior to that, he was also the Managing Director of the OTT platform, HOOQ, and the Business Head and Chief Revenue Officer of Eros Now. His disappearance in Kenya and lack of answers from Kenyan authorities has shocked the industry, which is banding together with friends and family to find Khan.

Khan’s friend Rajiv Dubey started a petition urging the PM to intervene and help find the executive who disappeared in Kenya.

Influencer Marketing Mavericks: Monk Entertainment

Viraj Sheth set up Monk Entertainment with Ranveer Allahbadia, who is popularly known as BeerBiceps.

Viraj Sheth, Co-Founder and CEO of Monk Entertainment talks about challenges in the influencer marketing ecosystem, influencers turning investors, Indian creators going global and more.

Mondelez International promotes Anil Viswanathan as MD for Vietnam, South East Asia

Anil Viswanathan joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company.

Anil Viswanathan was promoted to his current role of vice president – marketing at Mondelez India, a year ago.

CXO Moves: Twitter, Wieden+Kennedy, Dentsu, Kinnect, ACKO, BlissClub

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Rediffusion races to win BMW; Bharat Media Group and Havas Group bag new businesses

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors.(Representational image via Unsplash)

Keep up with all the key business wins and account movements.