Author: Kashmeera Sambamurthy

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.

BYJU’s Divya Gokulnath shares the story behind the edtech major’s brand colours

The not-for-profit, social impact division of Byju’s currently serves 5.5 million children all over the country. The long-term engagement saw Messi feature in campaigns promoting Byju’s Education For All and began as Messi embarked on his final campaign to win the football World Cup 2022 as captain of Argentina’s national football team. This came after Byju’s bagged the elite and high stake sponsorship deal FIFA World Cup 2022 which was held in Qatar.(Representatuve Image: ryan-quintal via Unsplash)

Co-founder of BYJU’s, Divya Gokulnath shared an image of her at the FIFA World Cup along with the story of BYJU’s purble brand colour.

OYO’s Mayur Hola joins Culinary Brands as chief marketing officer

In his previous stint, Mayur Hola worked on big brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. ​Hola's skills range across integrated marketing, leadership, creative strategy, brand development and marketing strategy.(Image source: LinkedIn)

In his new role at Culinary brands, Mayur Hola will be responsible for product innovation, scale, and growth.

India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.

Biz Moves: Hyphen Brands, Grapes, Art-E MediaTech, Digital Kong

yphen Brands won the mandate for Morton Foods. The agency will handle the design, communication and digital duties. The agency’s responsibilities would include recommending food initiatives along with renowned chefs and different activations around various kitchens and cuisines of India. (Representative Image: Ricardo Arce via Unsplash)

Keep up with all the key business wins and the account movements

ShareChat’s Chief Commercial Officer quits, DDB Mudra Group bolsters leadership team; CXO Moves at Ather Energy, Reliance Retail and more

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO and Gameloft. (Representative Image: Ryoji Iwata via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: 10 must-read books released in 2022

We are specifically focussed on genres such as productivity, efficiency, psychology, science, biography and marketing. And of you missed the news about these books , we hope our column will serve as a reminder. (Representative Image: Amazon, The Morning Books Show)

Its time for that compelling compilation. Our year-end compilation of books is specifically focused on non-fiction and on genres such as productivity, efficiency, psychology, science, biography and marketing.

Weekly Shorts: How Indian micro and nano-influencers shined in 2022

Various metrics suggest that influencer marketing potential for raising brand awareness and producing an ROI is still untapped. Even though the various influencer categories are developing at a strong engagement rate, the number of influencer posts have mostly stayed the same in 2021 and 2022. (Image source: @meh_chali, @akshxtx_pagar, @yash_chokshi, @surbhirohra, @venurasuri)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.