Author: Kashmeera Sambamurthy

Unilever recall of dry shampoos not to impact India: HUL

On October 25, several reports surfaced talking about the recall of dry shampoos manufactured by Unilever. According to a notice posted on the US Food and Drug Administration’s (USFDA) website, the company is recalling products under brands such as Dove, Tresemme, Nexxus, Suave, TIGI (Rockaholic and Bed Head) (Representative Image via Unsplash)

The FMCG major in a media statement said that it does not manufacture or sell dry shampoos under Dove or any other brand in India.

Madison Media Alpha bags Godrej & Boyce’s Rs 100 cr media mandate

The agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations. The account is estimated to be over Rs 100 crore and the incumbent agency is Starcom

The account was won in a multi-agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

Brain Matters: The one psychology principle every marketing strategist needs to know

Marketers forget the basics. And the most basic of those truths is that everything is what we think it is, and what we have propped up against it, to let our consumer compare it to. (Representational image via Unsplash)

Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.

Simply Speaking: BBC at 100 – A hundred years with lessons for all

The BBC remains the world’s largest public service broadcaster with a total staff count of over 22,000, operating in over 70 countries. Its mission, laid down by Royal Charter, is to “act in the public interest,” champion impartiality, and “inform, educate and entertain.” (Image via Unsplash)

The BBC’s global spread, cultural impact and soft-power are undeniable. But the century-old media brand is up against a new world.

Bookstrapping: ‘Gautam Adani: Reimagining Business in India and The World’ by R N Bhaskar

Gautam Adani is a product of the Kutch region. There’s the well-known reminder about the cultural profile of Kutchis - they consider education to be less important than starting a business. Most of them would shun being employees. It is common to find extremely well educated Kutchis opting to start their own business rather than join the top echelons of a corporate house

R N bhaskar’s book offers an excellent chronological outline of Gautam Adani’s work and will always have that value. But there is more room for us to hear from Adani in first person. Bookstrapping Rating: 3 stars

News versus GECs reach: How does BARC chairman and India’s top media planner see it?

As pr IPG's Shashi Sinha, "A lot of people do not know about another rule that the guidelines from the ministry highlights. The rule says 25 percent of the panel homes shall be rotated every year. The rotation is to be done in such a manner that older panel homes are removed first while maintaining the representativeness of the panel. This rotation is expected to be achieved in a staggered manner by rotating panel homes every month."

Speaking at the NBF conclave, Shashi Sinha referred to the News18 campaign and said it was an interesting way of waking up clients and saying that news can be a reach builder.

Privacy controls: Google is giving users more control over online ads

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s My Ad Center initiative gives users more control over their digital advertising experience, says the Alphabet-owned search giant.

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.