Author: Kashmeera Sambamurthy

Biz Moves: Bharat Media Group, Gozoop Group, Puretech Digital, Oktobuzz, Filter Coffee Co

Bharat Media Group OOH mandate for financial services company Muthoot Finance; Gozoop Group won the integrated mandate for Chinese technology company Ecovacs Robotics; and Oktobuzz won the digital marketing mandate of Tata Enterprise’s online shopping site Westside. (Representative Image via Unsplash)

Keep up with all the key business wins and account movements.

Bookstrapping: Dungarpur: A Glorious Century by Samar Singh

The rulers of Dungarpur were progressive. For instance, Maharwal Uday Singh (1846 to 1898) worked to stop the practice of female infanticide and Sati, which were extremely common in Rajasthan. He was also an active participant in the social and economic reform of his people. (Image: Amazon)

Here’s a book that focuses on the stories of the last three rulers of Dungarpur. If you are a history buff, do pick this up. Bookstrapping rating: 3 stars.

Throwback: The making of Campa-Cola’s maiden television ad

Kailash Surendranath recalls that in those days, models were seen as stars and advertising was considered as an aspirational profession. After much research and auditioning, Aarti Gupta and Ayesha Durt, Vanessa Vaz, Shiraz Merchant, Sunil Nischol and Salman Khan came on board. (Stills from the ad)

Storyboard18 explains how Salman Khan got his first ad break, why Kailash Surendranath had to dive in the Andamans to shoot the commercial and more. Read on for all the details.

We want to make Biryani By Kilo a Rs 1,000 cr firm in the next 2-3 years: Vishal Jindal

Dum Laga Ke India, The web series will play on digital platforms, which include Disney+Hotstar, YouTube, etc. It will be a four-part series that will tour Bengaluru, Hyderabad, Kolkata, and Mumbai. Achievers from different fields will host the show in each city

In order to achieve this, and to evangelise the brand across the country, Biryani By Kilo is putting together a food and travel show for OTT platforms, that will be hosted by celebrities.

Dark patterns are the latest threat to consumer protection, observes ASCI

It said, “We think they have grossly misinterpreted our contractual rights with respect to the 2025-26 season and beyond, and we will take appropriate action. We look forward, however, to another great season of the NBA on TNT and Max including our iconic Inside the NBA,” says TNT Sports (Warner Bros. Discovery). (Representative image via Unsplash)

Not all dark patterns fall under the domain of advertising and hence may be out of ASCI’s remit, however, they could amount to unfair trade practices which compromise consumer interest, says the the self-regulatory body.

Content, commerce and community key media trends in 2023: Dentsu report

In terms of content, the Dentsu states that the speed of the shift to digital platforms shows no signs of slowing down especially in the video on demand and gaming sector. The changes in the general economic landscape will lead consumers to evaluate the number of platforms and associated costs linked to subscriptions. (Representative Image via Unsplash)

For the second year running, the agency has collectively gathered and published the insights and predictions of all its global media agencies into the 2023 Media Trends guide for marketers.

How Santoor is staying relevant in a hyper competitive market like India

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

The vice-president, marketing, of Wipro Consumer Care and Lighting shares with Storyboard18 his views on the recently relaunched classic product , the consumer insights they garnered, who constitutes their target audience, how do they stay relevant, and much more.