Author: Kashmeera Sambamurthy

Colvyn Harris to receive AAAI Lifetime Achievement Award 2022

With over four decades of experience, Harris career was built in one company – JWT (now called Wunderman Thompson), a WPP Group Company, across varied roles, across India and JWT Sri Lanka where he was MD

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years.

HCLSoftware signs sponsorship deal with Formula One racing team Scuderia Ferrari

The HCLSoftware logo will make its debut on Scuderia Ferrari’s F1-75 single-seater, driven by Charles Leclerc and Carlos Sainz at Formula One’s season finale at the 2022 Abu Dhabi Grand Prix

The three-year long deal with Ferrari S.p.A. sees HCLSoftware become a strategic partner to the Scuderia Ferrari racing team, with a focus on supplying high-performance and precision technology.

Sandhya Devanathan takes over from Ajit Mohan as Meta’s head for India

Beyond benefiting Amazon, this partnership is expected to boost Snap's advertising business, which has faced challenges in recent years. Following the announcement of the deal, Snap's shares experienced a notable increase of over 9%. (Image source: CNBC-TV18)

Devanathan, who is leading the company’s gaming vertical for the APAC market, will transition to her new role on January 1, 2023 and will report to Dan Neary, VP, Meta APAC. She will also be a part of the APAC leadership team.

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt’s Dilen Gandhi

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex).

Big Tech Layoffs: Will the advertising industry benefit from big tech mass layoffs?

Perhaps it’s time for the ad world to rethink its obsession with time. As Jason Menezes, Founding Partner & Business Head, Motley puts it, ""The brilliance of a diamond lies in its clarity, not in how long it was mined."(Representational image via Unsplash)

While the tech gloom seems to be far from over, some leaders in advertising believe that the mass layoffs by tech firms could be an opportunity for ad agencies to hire good talent.

When Causevertising becomes cringevertising: How and why Cadbury Bournvita’s ‘force fit’ ad flopped

In the advertising and marketing community, the campaign went on to create a stir where many executives thought it to be a ploy designed to win advertising awards. (Stills from the ad)

While some viewers found the campaign remarkable a huge section of audiences found it “forced” and “cringeworthy”.

Elon Musk and Twitter: Will Indian brands pull out of Twitter? And who’s to gain from the marketer exodus?

The WPP-owned media investments company GroupM has tagged Twitter as “high risk” media for their clients, as per reports. Experts foresee brands looking for newer platforms to divert marketing budgets allocated for Twitter. (Representational image via Unsplash)

Elon Musk’s Twitter takeover and the changes he’s made have prompted marketers to reduce or pause advertising on the platform. So where are they going?

BYJU’s, Messi and FIFA: What to do and not to do when picking a brand ambassador

The long-term engagement, which began as Lionel Messi embarked on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, was to see him feature in campaigns promoting Byju’s Education For All, Storyboard18 reported.

Edtech major Byju’s got a lot of flak for signing footballer Lionel Messi as its global brand ambassador. Experts weigh in on what factors to consider and mistakes to avoid when selecting a brand endorser.

Amazon Prime goes all out advertising the upcoming India-New Zealand cricket series

As a part of the multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats will be available on Prime Video India (Stills from ads)

MPL, Nescafé, Noise, OLX Autos, and Vida have come on board as associate sponsors and brands like AMFI and DBS will advertise during the tournament.