Kashmeera Sambamurthy – Page 407

Shark Tank judge Anupam Mittal’s superhero fail to McD’s, Asian Paints, Bandhan Bank: Mast & Meh this week

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

T. Gangadhar joins Quotient Ventures (Tilt) as group CEO and co-founder

Gangadhar joins Quotient Ventures from GroupM/WPP where he last served as Asia Pacific CEO for its media agency Essence. Prior to WPP, he has worked with Sony Pictures Networks, Lowe Lintas and DDB Mudra

Gangadhar will jointly lead and manage the Group with Shriram Iyer and Rajiv Chatterjee.

Maruti’s Shashank Srivastava on why Indians no longer need to kick tyres or smell leather to buy cars

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Shashank Srivastava of Maruti Suzuki sheds light on the brand’s marketing playbook and upgrading its legacy brand positioning.

BCCI – Women’s IPL: Viacom18 grabbed media rights of Women’s IPL, deal valued at Rs 951cr for 5 years

Viacom18's media rights include three categories - linear (TV), digital and combined (TV and digital) - and were sold globally, including India. (Representative Image: Ash Seddon via Unsplash)

Jay Shah, the Secretary of BCCI, announced Viacom18’s winning bid with each match valued at Rs 7.09 crore for the 2023-27 period.

Simply Speaking: Make the new familiar and the familiar new

Marketers must ‘make the new familiar and the familiar new’ But, how to do this in a deep, impactful and self-sustaining manner ? Use of a Metaphorical sensibility is one proven way. The use of Metaphor aids relatability and mental placement. The automobile, for instance, was initially described as "a horseless carriage”, the motorcycle as a “bicycle with a motor." The snowboard was simply "a skateboard for the snow." (Representational image: jianxiang via Unsplash)

It takes a brave company to take the long view, as few radically new products are an instant success. People appreciate innovations in hindsight.

RS Sodhi and Amul, upGrad, Meta, Disney-Star, TVS, and more: CXO Moves

Amanjit S holds a degree in 'Strategic MR for Effective Marketing' from MICA. (Representative Image: Martino Pietropoli via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Wavemaker, Interactive Avenues, Gozoop, Oktobuzz, WebX and Sociomark

GroupM’s Wavemaker India has won the integrated media mandate of health food brand Happilo, following a multi-agency pitch. (Representative Image: Possessed Photography via Unsplash)

Keep up with all the key business wins and the account movements.

TV advertising volume in 2022 surpasses pre pandemic levels: TAM

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

Food and beverages turned out to be the leading sector with 21 percent share of ad volumes in 2022.

Weekly Shorts: How YouTube and its influencers stay relevant and at the top of their game

In 2021, influencers generated 20M posts, which increased by 2.21 percent to 22M in 2022, the greatest growth in the SEA area. It shows that with the rising popularity of short and long-form videos, companies and content producers view YouTube as a platform for sponsored partnerships and building multiple touchpoints with users. (Representative Image: Rachit Tank via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Home Credit India’s Ashish Tiwari: As a marketer, you need to be able to celebrate consumers’ lives and achievements

Ashish Tiwari says, "The entire category of finance is based on trust. Trust and transparency is the code of the category. What is necessary is how a brand communicates the right message to the consumers at the right time which is easier to comprehend." (Image source: LinkedIn)

Ashish Tiwari, chief marketing officer of Home Credit India on the supremacy of trust in building BFSI brands, marketing trends, Web3, finfluencers and more.