Author: Kashmeera Sambamurthy

95 percent viewers witness interactive animation ads during IPL: iCubesWire

Fans can look forward to witnessing the strength, endurance, and the intense competition during the Pro Panja League. (Representative image via Unsplash) (

As per the survey, 56 percent of respondents like interactive video animation digital ads, 17 percent like interactive audio ads, 22 percent like mini-game interactive ads and five percent don’t like interactive digital advertisement.

73 percent viewers watch IPL on JioCinema: Report

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

As per a Synchronize India and Unomer report, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.

FCB Group India picks up a majority stake in Kinnect

This acquisition marks a pivotal moment for FCB Group India, elevating its digital prowess to unprecedented heights. With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform. (FRom left to right: Chandni Shah, Rohit Ohri and Rohan Mehta)

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach – India’s data-driven influencer and third-party partnership platform.

Marketing Mocktail: Brand as a person – brand anatomy explained

People relate to brands in the same way they relate to other people, in terms of their connections and relationships with brands. (Representative Image: Karla Hernandez via Unsplash)

The ‘Human Analogy Canvas’ articulates the key components of a brand’s anatomy in relation to a human being to make it simple, succinct and cohesive.

How cricket can be India’s esports export to the world

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

By creating high-quality cricket-based video games and competitive gaming leagues, India can leverage its expertise in traditional cricket to create a strong homegrown competitive esports title that can rival the best in the world.

Celebrity endorsements and IPL: Influencers do not have the credibility that celebrities do

Celebrities from the worlds of cinema and cricket can command endorsement fees ranging from Rs1 crore to Rs10 crore, according to industry sources. Virat Kohli reportedly charges around Rs5-6 crore per day, and his fees can go up even further when he appears alongside his celebrity partner, Anushka Sharma, in ads for brands like Hero MotoCorp, toothsi, and Puma. (Image source: Twitter handles: @TeamVirat, @deepikapadukone, @DhoniGallery, @AnushkaSharma)

As IPL season heats up, brands are turning to celebrities like Virat Kohli, Hardik Pandya, Aamir Khan for endorsements. But the question remains. Is it worth it?

Havas Media Group India elevates Uday Mohan and R. Venkatasubramanian as managing directors

With over 20 years of experience in the media industry, Uday Mohan has been a key contributor to the success of Havas Media India. On the other hand, R. Venkatasubramanian has been with Havas Media India for over a decade, combining his two stints with the agency. (From left to right: Uday Mohan and R. Venkatasubramanian)

In their respective roles, Uday Mohan and R. Venkatasubramanian will be responsible for overseeing the overall operations and growth of Havas Media India, followed by focusing on the growth of Havas Play in India in addition to driving the agency’s media investments and partnerships.

Biz Moves: Almond Branding, Crayons Advertising and Sociapa

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. (Representative Image: Jeffrey F Lin via Unsplash)

Keep up with all the key business wins and the account movements.

Sidharth Rao wasn’t one for the high society party circuit and never lost his connection with real India: Shubhranshu Singh on Rao

Sidharth Rao founded digital agency Webchutney 23 years ago when taking a bet on the internet was being done by very few. He built the agency from the ground up and it was acquired by Dentsu in 2013.

Shubhranshu Singh, vice president – marketing – domestic & IB · Tata Motors, pens a tribute to Sidharth Rao whose sudden passing due to cardiac arrest has left the industry in shock.