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Author: Indrani Bose
Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties
Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.
Foot Locker to make its India debut in October
The Foot Locker store format in India will extend itself to the brand’s globally launched Reimagined concept, creating a state-of-the-art retail shopping experience for Indian consumers and sneakerheads
The Advertising Club re-elects Rana Barua as President for a second term
Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.
Dream11 launches ‘Poora Fan Bano’ campaign for the Women’s Cricket World Cup
The campaign encourages cricket fans to support the Indian Women’s Cricket Team, emphasizing that true fans of the sport support all versions of the game, regardless of who’s playing.
Swiggy Instamart launches 24×7 free delivery service in Delhi NCR
Swiggy Instamart has observed that the demand for essentials not only continues but increases once the shutters go down in the late hours, especially during the bustling festive season filled with last-minute preparations.
Wakefit.co records Rs 1,017 cr revenue in FY 2023-24; grows by 24% YoY
The company, which was EBITDA profitable for the first four years of its operations, marked its return to profitability this year, with an EBITDA of Rs 65 crore.
Mondelēz International partners with Accenture and Publicis Groupe to advance AI-powered marketing capabilities
Building on its long partnership with Mondelēz, Accenture established a digital core enabling the company to collect and process real-time data—using gen AI to create new, contextualized insights—that can be easily accessed, shared and used by decision makers across the company.
Ola Electric launches EV Service Training Program to train 1 lakh third-party mechanics
In addition to the #HyperService campaign, Ola Electric recently announced the launch of the Network Partner Program, aimed at enhancing EV penetration in tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low.
Ola Electric launches ‘Network Partner Program’, onboards over 600 partners to accelerate EV adoption
This program is aimed at taking the EV revolution further into tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low.