Author: Indrani Bose

Rural India surges online: E-comm deliveries up 64%, gaming platforms triple, says report

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.

Delhi High Court blocks Spread Home from using Louis Vuitton trademarks on home goods

In response to Louis Vuitton's lawsuit, Spread Home argued that, while they may have previously sold products with the flower monogram, they had discontinued these items some time ago.

Louis Vuitton emphasized that these monogram flower marks are a crucial part of their product identity. They expressed concern that Spread Home’s use of these marks could mislead consumers into believing there is an association between the two companies.

HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Strategic divestments, such as Pureit and the ice cream business, and digital-led investments (40% of media spending) are expected to enhance operational agility.

80% digital marketers highlight importance of timing in campaign effectiveness: Report

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

CSK is the most valuable IPL team with $122 million brand value.

Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers

The e-Sports teams namely Team Revenant-Xspark, Team Orangutan, Team 8bit, Team Reckoning, Team iQOO SOUL and Team Tamilas will be branded as "iQOOxTeam_Name" across all e-Sports tournaments.

The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.

Nazara announces five investments totalling Rs 196 crores

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, which focuses on indoor soft play centers for children, for Rs 43.7 crores.