While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.
Author: Indrani Bose
620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom
The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.
Delhi High Court blocks Spread Home from using Louis Vuitton trademarks on home goods
Louis Vuitton emphasized that these monogram flower marks are a crucial part of their product identity. They expressed concern that Spread Home’s use of these marks could mislead consumers into believing there is an association between the two companies.
HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal
Strategic divestments, such as Pureit and the ice cream business, and digital-led investments (40% of media spending) are expected to enhance operational agility.
80% digital marketers highlight importance of timing in campaign effectiveness: Report
The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025
IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time
CSK is the most valuable IPL team with $122 million brand value.
IndiGo takes Mahindra Electric to court over use of ‘6E’ in new car brand
IndiGo secured trademark registration for the term ‘6E Link’ approximately ten years ago, in 2015, under product classes 9, 35, 39, and 16.
Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers
The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.
The silent majority: Why brands need to embrace elderly consumers
Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.
Nazara announces five investments totalling Rs 196 crores
Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, which focuses on indoor soft play centers for children, for Rs 43.7 crores.