Indrani Bose – Page 18

Double-digit AdEx and store expansion fuel $145B Indian jewellery market

The top 10 organized jewelry players including Titan (Jewellery), Joyalukkas, and Kalyan account command over 30% (90% of organized) of the total jewellery demand in India.

Nielsen gets MRC nod for first-party streaming data integration

“We’re thrilled and humbled to earn first-party approval from the MRC. It’s a great affirmation of Nielsen’s ability to innovate at the speed of the market, while doing so in a safe and verified way,” Nielsen CEO Karthik Rao said in a statement.

Currently, Amazon is the sole Nielsen client utilizing this integrated measurement for its Thursday Night Football telecasts, an agreement that caused some controversy within the industry when it commenced in 2023

Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Nazara’s Datawrkz acquires UK’s growth marketing agency for Rs 52.3 cr

In a move to expand into emerging digital entertainment markets, Nazara Technologies has approved an investment of up to USD 250,000 (~INR 2.17 crores) in ReelSaga Innovations Private Limited.

This partnership will enable both companies to deliver more digital advertising solutions and drive further expansion, especially in the European and UK markets.

Diwali 2024: Mumbai property registrations hit Rs 1,081 cr in October

In terms of the number of property registrations, 11,861 homes were registered in the city in October (till 29th) against 9,736 in November 2023. This is a 22% jump this Diwali over last year. (Image source: Moneycontrol)

This is 52% more than last year’s Diwali period (November 2023) when the revenue collected was just Rs 712 crore.

Storyboard18’s Power of Purpose: People, planet and profit

The capital witnessed a gathering of purpose-driven minds debating how the young generation and business leaders are driving the sustainability efforts in the country.

During a panel discussion, Ramnath Vaidyanthan, AVP & Head Of Sustainability, Godrej Industries, Ridhima Pandey, 16-year-old climate activist, Amar Nagaram- CEO and Co-founder, Virgio, and Saurabh Goenka, Director of Marketing, Pashupati Group discussed ‘powering long-term sustainability and new bottom-line (people, planet and profit).

81% security leaders anticipate cyberattacks in next year: HCLTech

54% of the security leaders identify AI generated attacks as the biggest security risk. (Image: Unsplash)

While only 35% of security leaders feel confident in their in-house expertise to manage cybersecurity risks, 90% expect to continue relying on external sourcing to bolster their capabilities